Nikita Hair Targets Kansas City As Key Franchise Development Market

Hair salon franchise Nikita Hair has developed more than 150 franchise locations throughout Europe and is now continuing to seek expansion for its proven success in the United States. The brand has identified Kansas City as a key target market for substantial growth going into the final months of 2021.

Andrea Lyman, CEO of Nikita Hair, said the Kansas City market is ideal for continued growth — both in the immediate future and the long-term growth strategy of the brand.

“By establishing our name in Kansas City, we’ll be able to showcase our services in a centrally-located, high-demand area,” she said. “While Nikita Hair can be identified as an emerging brand in the U.S., its existing presence in Europe allows it some overflowing marketing potential as it progresses into new markets.”

Nikita Hair’s comprehensive treatment options include styling, coloring, extensions, makeup, waxing and brow sculpting, among other services. The brand was founded in 1984 by Inger Nicolaisen, an entrepreneur that has opened job opportunities for more than 1,000 employees throughout Europe.

Kansas City is home to 2.1 million people and is the 32nd-largest media market in the country. The brand has focused in on the market due to its business-friendly landscape and the current demand for quality salon service.

“Our industry is unique in that it is and always will be a truly hands-on service,” Lyman said. “Other brands are able to turn toward online or digital business practices, but in the salon industry, a lot of focus is directed on making traditional service as good as it can possibly be.”

The consistency of the salon industry as a whole is something the brand touts as a competitive investment advantage, as the need for premiere beauty services will always remain no matter the innovations within the industry.

“The pandemic wreaked havoc on our industry since we’re so dependent on people coming into our salons and on physical interaction,” Lyman said. “While many other brands haven’t even thought of expanding right now, we’re thrilled to see how our business model has been able to make it happen in such a quick time frame. This is something we are most excited to promote to franchisees.”

Nikita Hair is looking to open multiple locations throughout greater Kansas City with the help of committed investors and owners. As the brand continues to identify target markets throughout the western United States, its mission for growth in Kansas City is geared to create a projectable revenue model for years to come.

The estimated initial investment to purchase a single Nikita Hair franchise ranges from $184,500 to $298,300 including a $51,500 - $53,500 franchise fee. Single-and multi-unit opportunities are available. For more information, visit https://nikitahair.com/nikita-hair-franchise/