Franchisor Stories
No Limit Agency, Philly Pretzel Factory Spotlighted for Social Success
The PR firm and pretzel chain exemplify how to garner results on social media.
The Chicago Business Journal recently highlighted how Chicago-based PR firm No Limit Agency* was able to turn a picture of a pretzel into Internet gold for Philly Pretzel Factory last week.
Speaking with agency founder and Chief Brand Strategist Nick Powills, the Journal detailed how quick thinking and social media ingenuity came together to create the perfect brand moment. Once news of Tim Tebow’s signing to the Philadelphia Eagles started to spread, No Limit and Philly Pretzel put their heads together and created a pretzel in Tebow’s signature pose, a picture of which the agency posted to social media.
“We never expected the picture to go viral the way it did,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory, a 140-plus-unit pretzel chain born and bred in Philadelphia. “We have huge hometown pride here at Philly Pretzel Factory, and we wanted to celebrate Tim Tebow’s signing with the Eagles. What better way to say ‘welcome’ than with his very own pretzel?”
The rest, as they say, is history.
“The Facebook posting was all it took for word of the Tim Tebowing pretzel stunt to start spreading like the proverbial wildfire,” Chicago Business Journal reporter Lewis Lazare said. “Within two hours, the image had gotten 705 tweets and 446 likes on Facebook. ESPN was among the early tweeters of the news. Other news organizations began to pick up on the Tebowing pretzel news through social media channels.”
Soon everyone’s favorite pretzel was showing up in The Washington Post, USA Today, CBS News, Sports Illustrated, Today and more.
Social media is changing. We all know this. It is now more important than ever to ensure your social moments also carry over to traditional media,” Powills said. “The traditional media now covers viral moments, in that they are waiting for fun tidbits to lighten up their news and engage with their audiences. With the Philly Pretzel Tebow moment, they can now ride out all of the traditional media buzz, as well.”
Read the full story here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
