Mexican quick-service franchise adds education to the menu.
It appears Taco Bell is taking a page out of Starbucks’ book by placing a greater focus on education. Only instead of offering to help pay for college, the fast-food franchise giant is launching a marketing campaign aimed at inspiring teenagers to graduate high school, according to Nation’s Restaurant News.
Using the hashtag #RecognizePotential on social media, the company hopes to create a dialogue while also highlighting a national fundraising campaign at its locations where guests are encouraged to donate a dollar to the Taco Bell Foundation. This organization works directly with teens for everything from job training support to financial assistance.
Nation’s Restaurant News reported Taco Bell has raised more than $75 million for scholarships and other initiatives since 1992.
Read the full story here.