The fast-growing craft pizza franchise, Oath Pizza, is coming to Seattle. Local restaurateurs Brad and Jennifer Langford have signed a three-unit deal to introduce the brand’s fresher, customizable, better-for-you offerings to pizza enthusiasts in Seattle.

The Langfords are no strangers to the restaurant industry. Previously, the couple owned and operated seven Papa Murphy’s and a CafeYumm! in the Seattle market.

Brad says he and Jennifer were inspired to invest in Oath Pizza after reading about two of Oath’s leadership team members who joined the brand after working with Chipotle.

“I read a lot of industry publications, including Franchise Times,” Brad says. “One day, I read an article in QSR Magazine about Oath’s President and CEO, Drew Kellogg, and Chief Marketing Officer Stacie Colburn Hayes, and what they brought over from Chipotle. I was instantly impressed. Within two weeks, I sent out an inquiry.”

The Langfords’ quick decision to invest in Oath Pizza can be attributed mainly to the brand’s operational model, which has been explicitly refined to simplify operations and increase revenue for franchise owners.

“Being an operations-focused owner, when I read about Oath Pizza’s business model, I realized they had found a way to streamline their operations and customer service to make the numbers work,” Brad explains. “You can have the best product in the world, but if you can’t take the development of a product and streamline it through prep, product, and marketing to your customer, it doesn’t matter how great it tastes. I was shocked at how great this product tastes, and more importantly, the bottom line adds up.”

The Langfords’ three-unit franchise agreement may be just the beginning of their partnership with Oath Pizza. Brad says the couple has aspirations to open more than 30 units with the brand.

"We're excited to have seasoned professionals like Brad and Jennifer fuel our expansion in a new market with a lot of potential," says Oath Pizza President and CEO Drew Kellogg. “They quickly understood what makes our business model a unique, lucrative investment opportunity, and we're looking forward to supporting the Langfords’ expansion throughout Washington.”

The cost to open an Oath Pizza franchise ranges from $380,000–$550,000, including a $30,000 franchise fee. For more information on franchising with Oath Pizza, visit oathpizza.com/franchise.

About Oath Pizza: 

Oath Pizza is the better-for-you craft pizza brand on a mission to make it easier to eat better without giving up the foods you love. Founded on Nantucket Island in 2015, Oath has expanded to open locations across the country and offers nationwide shipping from Goldbelly®. Oath recently made its business model available to new franchisees and is seeking partners looking to join a winning team to help shape the future of the fast-casual industry. Learn more at oathpizza.com.

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Ben Warren

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Ben Warren

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Ben Warren is the managing editor for 1851 Franchise.