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Offering Beautiful-But-Affordable Blowouts in a Glamorous Setting, the Drybar brand Is Making Waves Across the Country

The blow out-only brand is looking for franchisees to help meet growing consumer demand.

By Kerrie Kennedy1851 Franchise Staff Writer
SPONSOREDUpdated 2:14PM 07/22/21

The Drybar® brand is a blow dry bar salon franchise with more than 140 locations throughout the U.S. and has been giving the multi-billion-dollar beauty industry a serious makeover — one blow out at a time. Now, it’s growing fast, with plans to open additional locations by the end of the year.

Launched in 2010 by brother and sister duo Michael Landau and Alli Webb, the franchise rights for the beauty brand was recently acquired by WellBiz Brands, Inc., whose portfolio also includes beauty, wellness and fitness brands Amazing Lash Studio®, Elements Massage® and Fitness Together®.

Offering stylish blowouts in a chic environment at an affordable price, the innovative blow dry bar concept offers clients a menu of current looks to choose from, including: The Manhattan® (sleek and straight), The Straight Up (straight with a bit of body), The Mai Tai® (effortlessly messy, beachy hair), The Cosmo (lots of loose curls), The Cosmo Tai (a little bit Cosmo, a little bit Mai Tai), The Dirty Martini (tousled and textured), The Southern Comfort (big hair with volume), The Old Fashioned (vintage Hollywood waves) and the Up-tini® (an updo). 

Catering to both busy, working women and stressed-out stay-at-home moms alike, the Drybar experience offers clients more than just a gorgeous blow out. From the chick flicks playing on the shop’s screens (subtitles only) to the flattering lighting and whimsical, feminine decor that includes bright yellow hair dryer chandeliers, the blow dry bar offers an elevated, high-end salon experience with no detail overlooked. At Drybar shops you’ll find a built-in phone charging station at every chair, a carefully curated playlist, and hair dryers that have been tweaked to keep the noise level down. Guests departing unprepared in the rain are given branded umbrellas to protect their newly coiffed locks.

As more women re-enter offices in person and reignite their social lives this year, the beauty brand — whose customer base is primarily made up of women between the ages of 35 and 55 — is anticipating increased demand for their salon-quality blowouts, which are offered seven days a week and can last up to five days.

Fueled by the momentum of WellBiz Brands, Inc.’s acquisition, franchise growth efforts for the industry-leading blowout brand are ramping up and the Drybar brand is looking for qualified candidates across the country.

The Drybar brand’s unique Barfly Membership Program helps bring franchisees a recurring revenue stream, in addition to added revenues from the nationally recognized Drybar products, which are sold in all Drybar shops as well as major retailers like Nordstrom® and Sephora®. There has never been a better time to tap into this fresh take on time-tested beauty secrets and client experience provided by this industry-leading blow dry brand.

“We’re excited to enter a new, post-pandemic period of growth for our brand,” says Lauren Wanamaker, Sr. Director of Development for WellBiz Brands, Inc. “Women are ready to feel pampered and polished again, and we can’t wait to give them that experience.”

The initial cost to open a Drybar ranges from $604,956 to $1,313,865*. For more information,

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As noted in the March 30, 2021 Franchise Disclosure Document DB Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. _. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Each Drybar® shop is independently owned and operated. Drybar®, Manhattan®, Mai Tai® and Up-tini® are registered trademarks of Helen of Troy Limited and used by DB Franchise, LLC under license.Nordstroms® is a registered trademark owned by NIHC, Inc.  Sephora® is a registered trademark owned by Sephora Societétè Par Actions Simplifée (SAS) France.