Franchise Deep Dive: Ohanalulu Franchise Costs, Fees, Profit and Data

LAST UPDATED: September 2024

FRANCHISE WEBSITE: https://www.summit-franchise.com/franchise/ohana-lulu/

NUMBER OF LOCATIONS: 2

REPORTED COST TO GET IN: $283,500 - $733,500

REPORTED ROI (Item 19): $507,641 (gross revenue for FY 2021)

Ohanalulu is a vibrant and inviting treat shop that specializes in handcrafted, Hawaiian-inspired donuts and desserts. The brand's name reflects its commitment to the spirit of "ohana," or family, and it aims to create a welcoming atmosphere where customers can enjoy fresh, high-quality treats made with a touch of Aloha. Ohanalulu offers a wide variety of unique and delicious donuts, each crafted with premium ingredients and inspired by the flavors and culture of Hawaii. The business emphasizes creativity and quality, with a focus on delivering a memorable experience that brings a taste of the islands to every bite.

How Many Ohanalulu Locations Are There?

Ohanalulu, originally known as Ohana Donuts & Ice Cream, was founded in February 2020 by Nate Haugh, who drew inspiration from his love of Hawaii and its family-centric culture. The first location opened in Fishers, Indiana, with a second location in Pendleton, Indiana. The brand began offering franchise opportunities in 2022.

What Is Ohanalulu’s Business Model?

Ohanalulu operates a business model centered around providing a family-friendly environment that offers a unique blend of donuts, ice cream and coffee, all made fresh daily on-site. The brand emphasizes quality by offering premium donuts, small-batch homemade ice cream and small-batch roasted coffee. In addition to its in-store offerings, Ohanalulu also provides catering and food truck services, making its products accessible for events and gatherings. Ohanalulu’s commitment to quality and community is reflected in its service offerings and customer engagement?.

How Much Can Ohanalulu Franchise Owners Make?

According to Ohanalulu's 2022 franchise disclosure document (FDD), its one location that was open for the entirety of fiscal year 2021 reported a gross revenue of $507,641.

How Much Does It Cost To Open an Ohanalulu Franchise?

The total initial investment necessary to begin operation of an Ohanalulu restaurant ranges from $283,500 to $733,500. According to the 2022 FDD, these costs break down as follows:

• Initial Franchise Fee: $40,000
• Travel/Living Expenses While Training: $2,000 - $5,000
• Rent and Deposit (3 Months): $8,000 - $40,000
• Leasehold Improvements: $50,000 - $150,000
• Buildout Management: $5,000 - $15,000
• Equipment and Small Wares: $75,000 - $200,000
• Signage: $5,000 - $15,000
• Business Management and Technology System: $7,000 - $10,000
• Office Supplies: $500 - $2,000
• Licenses and Permits: $1,500 - $2,500
• Legal and Accounting: $3,000 - $7,500
• Utility Deposits: $0 - $3,500
• Insurance: $1,500 - $3,000
• Initial Inventory: $15,000 - $30,000
• Grand Opening Marketing: $10,000
• Additional Funds (3 Months): $45,000 - $120,000

What Is the Franchise Fee for Ohanalulu?

The initial franchise fee for developing an Ohanalulu restaurant is $40,000, which is due upon the signing of the franchise agreement. Multi-unit franchisees pay $30,000 for the purchase of a second restaurant and $25,000 for the purchase of the third restaurant and beyond.

Who Is on Ohanalulu’s Leadership Team?

• John Haugh — Chief Executive Officer
• Nate Haugh — President and Chief Operating Officer
• Matt Proctor — Director of Franchise Development

What Helpful Articles Can I Read To Learn More About Ohanalulu?

• Celebrate National Donut Day in Central Indiana
• Hawaiian Vibe: Local Resident Brings Island Experience, Donut Expertise to Madison County
• Ohana Donuts & Ice Cream | John Haugh | Testimonials [Video]
• Performance University Ep. 46 — Ohanalulu [Video]

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