1851

Based in the Chicagoland area, <a href="https://www.onpacefranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=on-pace-franchising-coo-mimi-reeder-talks-budgeting-for-2020-2710921" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">On Pace Franchising</a> helps prospective franchisees find the brand and concept that&rsquo;s right for them. The On Pace Franchising team also helps in the realm of franchisor development, working with companies who want to franchise their concept and need help getting started and preparing a Franchise Disclosure Document.&nbsp;

Enter Mimi Reeder, On Pace Franchising&rsquo;s Chief Operating Officer. Reeder shared her insights with <a href="https://1851franchise.com/" style="text-decoration-line:none" target="_blank">1851 Franchise</a> on what brands should focus on and where they might consider spending&mdash;and not spending&mdash;their budgets in 2020.&nbsp;

1851: What&#39;s working for your clients in 2019 that you recommend spending on in 2020?&nbsp;

Reeder: In 2019, what&rsquo;s been working for franchisors is spending money on targeting clients directly <a href="https://1851franchise.com/study-how-are-brands-using-instagram-stories--2710545" style="text-decoration-line:none" target="_blank">using social media</a> and internet advertising. When a franchise knows exactly who its target franchisee is, they are able to utilize various filters available on those platforms to narrow in on potential candidates.

1851: Where can franchisors lighten their budgets or remove spending from?&nbsp;

Reeder: Franchises can lighten budgets on older forms of advertising such as paper brochures and trade show attendance. With digital technology and video, it is more effective for brands to put together very attractive digital brochures and <a href="https://1851franchise.com/making-the-most-of-your-marketing-budget-2708265" style="text-decoration-line:none" target="_blank">improve their web presence</a>.&nbsp;

1851: What&#39;s the biggest trend you&#39;re seeing when it comes to franchise development budgets and spending?

Reeder: One of the biggest trends we see when it comes to franchise development budgets is the use of third-party consultants, who connect candidates directly to a franchise that is aligned with their background, education, financial situation and lifestyle goals. Since franchisees do not often know which franchise is right for them initially, it is helpful to have a consultant who can guide them through this process&mdash;and for brands to get in front of those same gatekeepers.

1851: What&#39;s an area in which franchisors commonly overlook or spend too little?

Reeder: The areas where I see franchisors spending too little is on the initial education of the candidate to be sure it is the right franchise for them. Having a great vetting process for qualifying franchisees is very important for success later on.

1851: Where do you advise franchisees to spend their marketing budgets on the local level?

Reeder: When you become a <a href="https://1851franchise.com/grassroots-marketing-how-to-become-the-mayor-of-your-community-2708183" style="text-decoration-line:none" target="_blank">franchisee at the local level</a>, it is important to make a name for your individual franchise unit as well as have great overall brand recognition. This will include spending on community events, networking groups, local advertising and targeted ads on Facebook, Instagram and LinkedIn. You do not want to rely solely on your franchise system to bring you business.

Responses edited for style and clarity.

On Pace Franchising COO Mimi Reeder Talks Budgeting For 2020

1851 Franchise

Reeder’s advice? Brands should focus on candidate education and their digital presence if they want to see ROI. 

on-pace-franchising-coo-mimi-reeder-talks-budgeting-for-2020

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Carol DeNembo — Chief Marketing Officer, Mountain Mike’s Pizza

top-25-franchise-marketing-leaders-carol-denembo-chief-marketing-officer-mountain-mikes-pizza

Brian Curin - Little Kitchen Academy - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Brian Curin — Chief Executive Officer/Chief Marketing Officer, Little Kitchen Academy

little-kitchen-academy-marketing-leader-brian-curin

The Ultimate Guide To Selling Franchises: How to Leverage Franchise Expos

how-franchisors-can-leverage-franchise-expos-to-drive-success

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

On Pace Franchising COO Mimi Reeder Talks Budgeting For 2020

MORE STORIES LIKE THIS