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Panera Bread, the cozy cafe franchise and purveyor of bread bowls, has announced a newly overhauled breakfast menu in the interest of attracting more of an ever-growing breakfast crowd, according to an article in <a href="https://www.forbes.com/sites/aliciakelso/2019/04/15/panera-makes-a-major-play-to-win-over-the-growing-breakfast-crowd/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=panera-is-hungry-for-a-major-market-share-of-the-ever-growing-breakfast-segment-2709700#7540b9a97b1a" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Forbes</a>.

The article said that &ldquo;the breakfast daypart has captured a larger share of traffic in the past few years, which means more Americans are depending on restaurants for their morning pick-me-up. Breakfast business accounted for 21% of all traffic in 2018, up from 19% in 2013, according to NPD/Crest data. In fact, breakfast is the <a href="https://www.npd.com/wps/portal/npd/us/news/press-releases/2017/us-quick-service-restaurant-traffic-growth-stalls-in-2016-and-full-service-visits-decline/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=panera-is-hungry-for-a-major-market-share-of-the-ever-growing-breakfast-segment-2709700" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">only meal of the day that&rsquo;s grown</a> for the U.S. restaurant industry as of late.&rdquo;

The article indicated that the traditional dominator in the space, McDonald&rsquo;s, has lost some ground recently to contenders like Taco Bell, &ldquo;while ubiquitous brands like <a href="https://www.wsj.com/articles/dunkin-donuts-invests-100-million-in-brand-refresh-1535707800?utm_source=1851franchise.com&utm_medium=article&utm_campaign=panera-is-hungry-for-a-major-market-share-of-the-ever-growing-breakfast-segment-2709700" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Dunkin&rsquo;</a> and <a href="https://www.forbes.com/sites/aliciakelso/2018/08/22/starbucks-turns-to-plant-based-options-as-more-consumers-reject-sugary-drinks/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=panera-is-hungry-for-a-major-market-share-of-the-ever-growing-breakfast-segment-2709700#72705dd51483" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Starbucks</a> have reached into their deep pockets to ensure continued coffee dominance,&rdquo; according to the article.

Hungry for a heftier slice of the market share, Panera today announced a new breakfast menu that will feature three new wraps to be &ldquo;complemented by an &lsquo;elevated&rsquo; coffee platform that includes new cold brews, as well as a new light roast and dark roast,&rdquo; according to the article.

Read the full article <a href="https://www.forbes.com/sites/aliciakelso/2019/04/15/panera-makes-a-major-play-to-win-over-the-growing-breakfast-crowd/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=panera-is-hungry-for-a-major-market-share-of-the-ever-growing-breakfast-segment-2709700#7540b9a97b1a" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

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Panera Is Hungry For a Major Market Share of the Ever-Growing Breakfast Segment

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The St. Louis-originated café franchise unveiled a refreshed breakfast menu with elevated coffee and wrap options.

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Panera Is Hungry For a Major Market Share of the Ever-Growing Breakfast Segment

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