Franchise News
Panera Launches Breakfast Delivery
Panera Bread is expanding its in-house delivery program to include breakfast in 231 cities nationwide.
After rolling out nationwide delivery in May 2018, fast-casual chain Panera Bread Co. has expanded its delivery program to include breakfast, according to a recent release.
The program launched at 381 Panera locations across 22 states and is set to expand to 30 additional restaurants by the end of the year. Delivery hours will typically fall between 8 a.m. and 10:30 a.m., though exact hours will vary based on location.
Nation’s Restaurant News noted Panera’s already impressive digital footprint will likely experience a boost from breakfast delivery. The company said it will close the year with a doubling its digital sales, to $2 billion in 2018 from $1 billion in 2017.
In the delivery arena, Panera has zigged where other franchise brands have zagged. The brand’s delivery program is entirely in-house, prompting Panera to call itself “the first national restaurant company to offer breakfast delivery using its own drivers.” The brand said that by using its own drivers, it has more control over the quality and speed of delivery.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
