Franchise News
Papa John’s New Creative Campaign is All About the Franchisees and Employees
Messaging featuring “real people who own and operate Papa John’s restaurants in local communities” hopes to recede the negative connotations for the brand.
Papa John’s unveiled a new creative campaign titled “Voices” this week, according to QSR Magazine. The brand has faced a variety of negative press over the months, including the events surrounding founder John Schnatter’s resignation and the recent the recent resignation of chief development officer Timothy O’Hern. The hope is that this new message will revive the pizza chain’s lagging sales.
The campaign, directed by 20-year veteran Ramaa Mosley, takes the spotlight off of Schnatter and places the voice of the brand in the hands of the 120,000 employees that make up the 5,000-plus unit chain. The idea focuses on local restaurants reassuring their promise and commitment to providing exceptional service and quality pizza.
A microsite was also launched with the new advertisements, providing information on Papa John’s commitment to diversity, equity and inclusion. There, the company says “Together, we’re going to do better,” and goes on to outline the future goals for the brand.
Read the full article at qsrmagazine.com.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
