Franchise News
Papa John’s Overhauls Rewards Program
In an effort to win back customers, Papa John’s new loyalty program will give out rewards five times faster than before.
After a difficult year that saw same-store sales suffer system-wide, Papa John’s announced it has revamped its rewards program to re-incentivize customers and generate sales momentum. The loyalty program improvement is the brand’s latest effort to reposition itself amid its drawn-out public feud with ousted founder John Schnatter.
CNBC noted members of the restructured Papa Rewards program will earn points much faster than before, as the key change gives members one point for every dollar spent instead of one point for every $5 spent.
According to Restaurant Business, other new aspects of the program include:
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Points accrued for every order
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$10 in ‘Papa Dough’ applicable toward a future order with every 75 points earned
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Free cheese sticks with any $12 purchase through Jan. 27
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The chance to win a gold pepperoncini worth $10,000 by making a $5 purchase between Dec. 17 and Jan. 6
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
