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5 Reasons to Buy a Paris Baguette Franchise in 2022

As more entrepreneurs look to franchising, Paris Baguette’s continued growth, simplistic operational strategy and thorough training make it an excellent investment opportunity.

By Morgan Wood1851 Franchise Contributor
SPONSORED 7:07AM 08/30/22

Paris Baguette, the bakery café franchise with more than 4,000 units across the globe and extensive U.S. expansion in the works, continues to prove its value as franchisees return for additional units, year-over-year unit revenue values increase and it breaks into new states.

A recent rise in the desire for entrepreneurship has led many people to look to franchising for investment opportunities. Here are five reasons why Paris Baguette is a great option.

The Bakery Market Is Looking Up, and Paris Baguette Stands Out

According to IBISWorld, the bakery café market in the U.S. is expected to reach nearly $12 billion in 2022, increasing more quickly than the U.S. consumer goods and services sector as a whole.

Aside from this growth, Paris Baguette is experiencing even higher demand due to its made-fresh offerings.

“Right now, there is a void in the high-end bakery café space,” said Mark Mele, chief development officer. “If you look at all the brands in that space, we are number one — we are like what Starbucks is to coffee. That massive global presence is really starting to garner a lot of attention in the U.S., and the marketplace is seeing an explosion. All of that growth generates a lot more interest from prospective franchisees and customers.”

The Brand Has an Impressive Average Unit Volume

According to Item 19 of the Paris Baguette Franchise Disclosure Document, average unit sales for 2021 were $2,244,757, with 49% of cafés exceeding that amount. Compared to the average unit volume of 2020, $1,599,355, this is a 40.35% increase.

“We have cafés that are producing upwards of $5 million, so that’s generating a lot of revenue,” Mele said. “That’s why franchisees are coming back for units two, three, and four, and we're doing area development agreements with multi-unit franchisees in a lot of trade areas.”

Many franchisees are returning for multi-unit deals as they continue to see great success in existing locations. After the growth seen in recent years, it is clear the brand has positioned its franchisees to continue along an excellent growth trajectory.

A Strong Growth Trajectory Will Increase Brand Awareness and Popularity

The Paris Baguette team is focused on reaching 1,000 units within the U.S. by 2030 and intends to open 56 cafés this year alone.

“The U.S. is one of the last, and biggest, major markets to expand into, so that in itself makes this a great opportunity,” Mele explained. “Because of the lack of units here, the current availability is great.”

This year's target markets include Missouri, Oklahoma, Colorado, Kansas, Pennsylvania and Kentucky.

“The brand will continue to develop and expand into new markets — new states — which will continue to support brand popularity and brand awareness,” added Nick Scaccio, vice president of operations.

Franchisees Receive Support From the Minute They Sign, Including Specialized Training 

“We support franchisees from the minute they sign with us,” Scaccio said. “We support them with development training, operations, guides, various field support, business consultants, product specialists and so much more.”

With equipment recommendations, back-of-house training and more, the brand ensures each franchisee is ready to hit the ground running on opening day.

“It’s all about the support. The more franchisees you have in one place, you’ve got to offer up the appropriate support, and you’ve got to have the right people on board that can assist with the operations, marketing, training and everything else that goes with it,” Mele explained. “I think we’re more buttoned-up than we’ve ever been, and that will only get better as we progress with opening more units.”

Paris Baguette Is Operationally Simplistic

Mele also explained that Paris Baguette is a fairly easy business to run once operations are understood.

“There are not a lot of moving pieces. We’re baking fresh items in the café daily, so it’s basically all production. That’s kind of redundant, but day after day, you’re just producing the same set of items that are selling every day.”

With specially trained bakers, this task is even more simple.

The total investment to franchise with Paris Baguette ranges from $635,765 and $1,693,600, including a $50,000 franchise fee. For more information, please visit https://parisbaguette.com/franchising/.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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