Paris Baguette, the bakery café franchise with more than 4,000 units across the globe, is gearing up for major U.S. expansion. With a current development goal to open 1,000 U.S. locations in the next 10 years, Paris Baguette has identified many markets primed for growth across the country, including the D.M.V. (D.C., Maryland and Virginia) area.
“Paris Baguette brand is eager to grow in the Mid-Atlantic region, and we believe the D.M.V. market is filled with potential,” said Mark Mele, Chief Development Officer for Paris Baguette. “In markets all over the U.S., this brand has been ahead of the curve in terms of creating the kinds of spaces that work for guests and franchisees.”
Last year, Mele says the brand saw a whopping 44% increase in year-over-year sales in the U.S., suggesting Paris Baguette franchisees are better-positioned than ever for growth. Now, as the country begins to see the light at the end of the COVID-19 tunnel, Mele says Paris Baguette is particularly well-suited for what today’s consumers are looking for in a restaurant experience — a neighborhood bakery café that offers expertly crafted baked and brewed goods to guests.
That is why more and more entrepreneurs are signing on to join the bakery café franchise — with 43 franchise agreements signed and five openings in Q1 of 2022 alone. And with Virginia ranked America’s Top State for Business by CNBC (and Maryland not far behind), the D.M.V is an ideal market for those qualified prospects looking to leverage Paris Baguette’s proven business model to achieve their entrepreneurial dreams.
Sean Kim, for example, is a multi-unit Paris Baguette franchise owner in McLean, Virginia. After spending over 20 years working as a retail business owner, Kim decided it was time to try something new and enter the restaurant industry. Raised in Korea until he was 16, Kim says he was very familiar with the Paris Baguette brand and loved the idea of bringing it to his community in Virginia. He opened his first cafe in early 2020, followed by a second this year.
“Paris Baguette was huge when I was growing up, and I liked that it was a unique style of bakery,” said Kim. “There are not many stores like that, especially in this area. I knew that with the brand’s processes, systems and products in place, I could be a confident business owner. The food is amazing, and I knew for sure it would appeal to guests of every demographic.”
Two years into ownership, Kim says Virginia boasts the kind of diverse demographics that are ideal for the Paris Baguette offering. “It is a very recognizable brand for people from Korea, South Asia and China, so those guests are easy to bring in,” he said. “We are close to Washington D.C., and this area historically has included many nationalities. Virginia is a very diverse, international state, and that is why the people who live here are comfortable trying something new. When a new, internationally famous restaurant opens up in town, lines are down the street. So, even if a guest doesn’t already know about Paris Baguette, they are very excited to try something new.”
Now, with an agreement to open two more stores over the next two years, Kim says he's eager to continue growing and serving more people in the state. “The great thing about a franchise is that they have a system in place that allows you to grow,” he said. “If I follow the franchisor’s instructions, we’ll be on the same page and I’ll be able to expand.”
For those prospects interested in replicating Kim’s success, Mele says the Paris Baguette team has identified room to add 50 cafés in the D.M.V area.
“We want the brand to reestablish the neighborhood bakery café in every community, and it is clear the D.M.V. market is the perfect area to do so,” said Mele. “People crave food brands that ignite all the senses and ultimately bring them great joy. In order to reach our growth goals, we have to give the guest something they are not used to in their communities. As we aim to break into new markets over the next few years, we are confident we can fill that gap with the help of qualified franchise owners.”
The total investment to franchise with Paris Baguette ranges from $635,765 to $1,693,600, including a $50,000 franchise fee. For more information, please visit: https://parisbaguette.com/franchising/
Paris Baguette
SPONSORED
The fast-growing bakery café concept has recognized unmet demand in the Mid-Atlantic as it aims to bring delectable pastries to as many people as possible across the United States.
Paris Baguette, the bakery café franchise with more than 4,000 units across the globe, is gearing up for major U.S. expansion. With a current development goal to open 1,000 U.S. locations in the next 10 years, Paris Baguette has identified many markets primed for growth across the country, including the D.M.V. (D.C., Maryland and Virginia) area.
“Paris Baguette brand is eager to grow in the Mid-Atlantic region, and we believe the D.M.V. market is filled with potential,” said Mark Mele, Chief Development Officer for Paris Baguette. “In markets all over the U.S., this brand has been ahead of the curve in terms of creating the kinds of spaces that work for guests and franchisees.”
Last year, Mele says the brand saw a whopping 44% increase in year-over-year sales in the U.S., suggesting Paris Baguette franchisees are better-positioned than ever for growth. Now, as the country begins to see the light at the end of the COVID-19 tunnel, Mele says Paris Baguette is particularly well-suited for what today’s consumers are looking for in a restaurant experience — a neighborhood bakery café that offers expertly crafted baked and brewed goods to guests.
That is why more and more entrepreneurs are signing on to join the bakery café franchise — with 43 franchise agreements signed and five openings in Q1 of 2022 alone. And with Virginia ranked America’s Top State for Business by CNBC (and Maryland not far behind), the D.M.V is an ideal market for those qualified prospects looking to leverage Paris Baguette’s proven business model to achieve their entrepreneurial dreams.
Sean Kim, for example, is a multi-unit Paris Baguette franchise owner in McLean, Virginia. After spending over 20 years working as a retail business owner, Kim decided it was time to try something new and enter the restaurant industry. Raised in Korea until he was 16, Kim says he was very familiar with the Paris Baguette brand and loved the idea of bringing it to his community in Virginia. He opened his first cafe in early 2020, followed by a second this year.
“Paris Baguette was huge when I was growing up, and I liked that it was a unique style of bakery,” said Kim. “There are not many stores like that, especially in this area. I knew that with the brand’s processes, systems and products in place, I could be a confident business owner. The food is amazing, and I knew for sure it would appeal to guests of every demographic.”
Two years into ownership, Kim says Virginia boasts the kind of diverse demographics that are ideal for the Paris Baguette offering. “It is a very recognizable brand for people from Korea, South Asia and China, so those guests are easy to bring in,” he said. “We are close to Washington D.C., and this area historically has included many nationalities. Virginia is a very diverse, international state, and that is why the people who live here are comfortable trying something new. When a new, internationally famous restaurant opens up in town, lines are down the street. So, even if a guest doesn’t already know about Paris Baguette, they are very excited to try something new.”
Now, with an agreement to open two more stores over the next two years, Kim says he's eager to continue growing and serving more people in the state. “The great thing about a franchise is that they have a system in place that allows you to grow,” he said. “If I follow the franchisor’s instructions, we’ll be on the same page and I’ll be able to expand.”
For those prospects interested in replicating Kim’s success, Mele says the Paris Baguette team has identified room to add 50 cafés in the D.M.V area.
“We want the brand to reestablish the neighborhood bakery café in every community, and it is clear the D.M.V. market is the perfect area to do so,” said Mele. “People crave food brands that ignite all the senses and ultimately bring them great joy. In order to reach our growth goals, we have to give the guest something they are not used to in their communities. As we aim to break into new markets over the next few years, we are confident we can fill that gap with the help of qualified franchise owners.”
The total investment to franchise with Paris Baguette ranges from $635,765 to $1,693,600, including a $50,000 franchise fee. For more information, please visit: https://parisbaguette.com/franchising/
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