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PepsiCo&rsquo;s mission to reduce its carbon footprint and make the world a greener place has kicked it up a notch this week. The brand celebrated Earth Day with the announcement of its new foodservice beverage stations specially designed for reusable bottles, reports <a href="http://fortune.com/2019/04/22/pepsico-earth-day-hydration-platform/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pepsi-launches-new-sustainable-sparkling-water-stations-2709767" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Fortune</a>. This goes hand-in-hand with the company&rsquo;s pledge that a quarter of its plastic packaging will come from recycled materials by 2025.

Pepsi&rsquo;s new &ldquo;hydration platform&rdquo; reportedly dispenses six flavors of sugar-free carbonated water. Individual consumers will have the ability to adjust the levels of carbonation, temperature, and flavors. A corresponding app will let users save their preferences, track daily water consumption and count the number of plastic bottles they&rsquo;ve successfully sidestepped. 

Fortune notes that in 2016, sales of bottled water surpassed soda for the first time&mdash;and while Pepsi is inching toward&nbsp;<a href="https://1851franchise.com/wendy-s-looks-to-ditch-single-use-plastic-and-paper-2709289" style="text-decoration-line:none" target="_blank">going plastic-free like other influential brands</a>, the soda company is clearly aiming to remain relevant while staying true to its bubbly nature. The hydration platforms will not be branded, as Pepsi plans to create a &ldquo;new and distinct brand&rdquo; around the product.

Read the full article <a href="http://fortune.com/2019/04/22/pepsico-earth-day-hydration-platform/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pepsi-launches-new-sustainable-sparkling-water-stations-2709767" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Image Source: PepsiCo

Pepsi Launches New Sustainable Sparkling Water Stations

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The currently brandless “hydration platforms” encourage reusable bottles and the use of a corresponding app.

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Pepsi Launches New Sustainable Sparkling Water Stations

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