Pestmaster Targets Atlanta for Continued Growth

Pestmaster, the 60-plus-unit pest management concept backed by parent company Threshold Brands, is pursuing growth in Atlanta, Georgia. With a successful franchisee established in nearby Alpharetta, existing brand awareness and favorable geographic and demographic conditions make the area a welcoming market for additional units.

“The total market capacity within a 30-mile radius of Atlanta is 15 territories with two already claimed,” explained Kieran Scott, President of Growth Brands. “In addition to climate and demographics, Atlanta is a major government hub, so there is an abundance of government contracts available.”

After a year of major advancements within the brand, Scott says there has never been a better time to invest in Pestmaster. Recently, the brand underwent a visual transformation, developed a new website and solidified new best practices for franchisees. Now, it is prepared to push forward with qualified entrepreneurs.

“Our desire to grow in Atlanta is wrapped up into three factors: the demographics are favorable, it’s a major government hub and there is a long warm season with strong pest pressure,” Scott added.

Though there are cooler periods of the year in Atlanta, the area is relatively warm for the majority of the year and especially hot and humid — favorable to pests — during the summer months. Because of this, pest pressure is consistent, and many customers will require pest management services for the majority of the year, if not year-round.

During small dips in demand associated with the cooler months, franchisees can leverage the benefits of government contract work.

“Even during times of lower pest pressure, government contract work is always there,” he explained. “The federal government mandates year-round pest control, so Atlanta franchisees have an opportunity to secure contracts that will follow them through the entire year thanks to the high concentration of government buildings in the area.”

On a larger scale, the demographics of the general public lend themselves to the success of Pestmaster owners in the market. With over five million residents in the Atlanta metropolitan area and continued growth, there is a strong customer base of families, young people and established professionals to take advantage of Pestmaster services.

The total investment necessary to begin the operation of a Pestmaster franchised business ranges from $81,600 to $185,800. For more information about franchising with Pestmaster, visit https://pestmasterfranchise.com/.