Pet Wants

<h4>1851: How was the Pet Wants brand started?</h4><a href="https://www.linkedin.com/in/denitacarani/de?trk=people-guest_people_search-card&utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-pet-wants-president-denita-carani-2721605" target="_blank" rel="nofollow">DeNita Carani</a>: Our founders had pets who were dealing with consistent health issues. They sought out the advice of other pet stores, veterinarians, friends and family and really could not find the solution. They were convinced that nutrition was the answer. So, they worked on their own formula of nutrition-dense pet food, found a manufacturer who could make it in small batches and the&nbsp;<a href="https://petwantsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-pet-wants-president-denita-carani-2721605" target="_blank" rel="nofollow">Pet Wants</a> brand was born. They opened a small retail location in Findlay Market in downtown Cincinnati and began to deliver that high-quality, healthy pet food throughout the city.&nbsp;The Pet Wants concept began to franchise in 2015 and connected with&nbsp;<a href="https://strategicfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-pet-wants-president-denita-carani-2721605" target="_blank" rel="nofollow">Strategic Franchising Systems</a> shortly after to help spearhead growth. There was an initial rush of interest and we primarily grew throughout the Midwest. Around 2017, we had some national exposure and some good momentum, but the COVID-19 pandemic is really what sped up our growth. There was a large influx of pet owners and many people in general began to prioritize nutrition, both for themselves and for their pets.&nbsp;<h4>1851: What void did Pet Wants set out to fill?</h4>Carani:&nbsp;The void that we were looking to fill and that we are still filling today is the gap between the very top of the market — expensive fresh pet food that is difficult to store and prepare — and the other end of the spectrum — cheap kibble that can be conveniently be bought at big box retailers but doesn’t have much nutritional value. We wanted to provide high nutrition in a convenient way that fits any family’s budget and lifestyle.&nbsp;The big piece that goes along with this mission is also providing nutritional expertise. In so many cases, pet owners are struggling to do their own research, but with Pet Wants, we train our franchisees to be nutritional experts in their own communities. They engage with customers and understand the needs of each and every individual pet, making recommendations based on that knowledge. That was really missing in the marketplace.&nbsp;<h4>1851: What makes Pet Wants a strong franchise?</h4>Carani:&nbsp;The financial opportunity in the pet industry, which recently exceeded $100 billion, has exploded over the last three years and shows no signs of slowing down. And about $50 billion of that is spent on food and treats alone. The business model continues to attract candidates because of the unique segment we go after and the gap that we are trying to fill.&nbsp;The start up costs needed to open a Pet Wants are also very attractive and allows aspiring business owners to gain access to the pet space at a fraction of the cost of most other pet retailers. Our model allows you to start the business as a mobile franchise and build brand recognition in your community, before investing in the build-out of a retail space sometimes towards the end of the first year. This allows you to learn the ropes of the business while still generating cash flow.<h4>1851: Who is the ideal Pet Wants franchisee?</h4>Carani:&nbsp;All of our franchise owners are passionate about health, nutrition and pets. I have not met a franchise owner yet that does not have pets of their own. They love all the pets that they meet in the course of conducting business. They should also be life-long learners, eager to understand how nutrition can help pets and customers.&nbsp;The ideal Pet Wants franchisee has a passion for being in business for themselves but does not want to be by themselves. It is somebody that really has that entrepreneurial spirit and wants to be that pillar in their community as they are going to have to get out and meet a lot of people. They also need to be able to follow a proven model and engage with us as a true partner. If they do all that, they will be successful.&nbsp;<h4>1851: How does Pet Wants support franchisees?</h4>Carani: Immediately after signing their franchise agreement,&nbsp;incoming franchisees will work with an onboarding coach, who will take them through four to six weeks of preparation. That is where we begin to teach them about pet nutrition and the business model.From there, they will then come to our Cincinnati office for a week of hands-on training about how to market their business, prepare proprietary spa products, drive mobile events, speak with customers and educate pet owners on nutrition. We are really going over their business planning and projections. They spend a full 40 hours in the classroom. Then, the onboarding specialist stays with them for the next 60 days, allowing them to get their feet on the ground. Franchisees also have access to a long-term business coach who meets with them on an ongoing basis to review results, and we also host monthly webinars, regional sessions and more for our network of owners. The learning never stops.&nbsp;<h4>1851: What does the future of Pet Wants look like?</h4>Carani:&nbsp;In 2023, we want to add 30 new units into our system. Long-term, our target is to be at 200 units by 2025. We recently added grooming as a key component of our business, so all new franchisees will be offering that service in upcoming locations. Many existing franchisees are also retrofitting their locations to offer those services as well. Overall, our goal is to create long-term profitability for our franchisees and expand our footprint across the country.&nbsp;The total investment necessary to begin the operation of a Pet Wants Franchise is between $130,350 to $202,000, including a $42,500 franchise fee that can be earned back through the brand’s Winner’s Circle program. For more information, visit:&nbsp;<a href="https://petwantsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=executive-qa-pet-wants-president-denita-carani-2721605" target="_blank" rel="nofollow">https://petwantsfranchise.com/</a>

Executive Q&A: Pet Wants President DeNita Carani 

1851 Franchise

1851 Franchise catches up with Pet Wants brand president to learn about the brand’s vision.

This brand page has been paid for by PET WANTS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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<a href="https://petwantsfranchise.com/">Pet Wants</a>, a leading provider of fresh, nutrient-rich pet food and pet wellness solutions, is closing out a year defined by expansion, leadership investment, and performance that significantly outpaced the broader pet industry.“2025 was a really strong year for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/ray-fabik-b17a9521">Ray Fabik</a>, Brand President of&nbsp;<a href="https://1851franchise.com/petwants/info">Pet Wants</a>. “We continued to expand our physical retail footprint, reached 68 retail locations systemwide, and saw double-digit growth that far exceeded overall pet industry growth. That tells us our model, our product, and our people are all aligned.”Retail growth was a key highlight throughout the year, including a notable multi-store deal in Alpharetta, Georgia, where franchise owners acquired three locations from an existing pet retail chain. According to Fabik, that type of growth reflects the strength of the brand and the sophistication of its franchise owners.“We’re seeing owners scale in really meaningful ways,” Fabik said. “When franchisees are confident enough in the model to acquire multiple stores, it reinforces that we’re building something sustainable.”<h2>Locked in with New Leadership</h2>Leadership expansion was another defining theme of 2025. “It was an exciting year for us because we brought on a new brand president, a new vice president of franchise development and a new vice president of marketing,” said&nbsp;<a href="https://www.linkedin.com/in/angela-esposito513">Angela Esposito</a>, vice president of franchise development. “We’ve been very intentional about building out an already strong team with the right people in the right roles so we can align leadership for success.”Esposito said 2025 franchise development centered on deliberate, strategic growth, not rapid expansion. “We’ve been super focused on bringing in the right owners, people who have the drive to succeed and who truly fit our culture,” she said. “They vet us just as much as we vet them, and we’ve welcomed some amazing owners this year who we’re excited to watch grow.”That focus resulted in new franchise momentum across multiple markets, including a new owner preparing to open the brand’s first location in Arkansas.“Our brand is a passion brand,” Esposito said. “People who love pets and want to own their own business find a natural fit with Pet Wants. At the same time, the pet industry continues to grow. Pet parents are spending more on their dogs than ever before, and new owners recognize how powerful that combination is.”<h2>Building Out in 2026</h2>Looking ahead, Pet Wants is positioning 2026 as a “year of investment,” with new infrastructure designed to support franchisees as the system continues to grow.“In 2026, we’re investing heavily back into the brand and our owners,” Fabik said. “We’re creating new support roles, including a director of retail operations, an inventory manager, and a director of grooming services, all specifically designed to help our franchisees operate more efficiently and profitably.”Technology and marketing enhancements are also a major focus for the coming year. Fabik said Pet Wants is enhancing its website experience across all locations to make it easier for customers to engage, order, and stay connected with their local stores. The brand is also expanding its paid media strategically across the system to strengthen digital visibility and customer acquisition.Esposito said the brand’s growth goals for 2026 are aggressive but deliberate. “We’ve identified several key states we want to expand into,” she said. “At the same time, we’re expanding our support team so all owners have even more hands-on guidance to help them grow.”As Pet Wants enters the new year, leadership remains confident that the brand’s combination of fresh pet nutrition, retail scalability, and franchisee-first support will continue to drive momentum.“We’re building for the long term,” Fabik said. “Everything we’re doing — from leadership hires to operational support to technology and food innovation — is about making sure our franchisees are set up for success now and well into the future.”Ready to build a business rooted in purpose, passion, and pet health and wellness? Visit&nbsp;<a href="https://1851franchise.com/petwants/info">https://1851franchise.com/petwants/info</a> to learn more about franchising with Pet Wants.

With new leadership hires and booming franchise development across the country, Pet Wants is outpacing the broader pet industry and positioning itself for success in 2026.

Pet Wants Closes Out 2025 With 60+ Retail Stores Open and Double-Digit Growth

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For entrepreneurs looking to enter&nbsp;<a href="https://1851franchise.com/petwants/why-pet-wants-is-winning-best-in-show-in-the-booming-pet-food-industry-2720462">the booming pet industry</a>, it can be difficult to distinguish the meaningful opportunities from the noise. With mobile-only concepts on one end of the spectrum and massive big-box pet retailers on the other, not every model fits what many new business owners are truly looking for: a scalable investment, a manageable entry point and a mission-driven brand that prioritizes quality.According to&nbsp;<a href="https://www.linkedin.com/in/petereberly">Peter Eberly</a>, vice president of brand development,&nbsp;<a href="https://petwantsfranchise.com/">Pet Wants</a> stands out because it hits all the right notes at once.“When I think of&nbsp;<a href="https://1851franchise.com/petwants/info">Pet Wants</a>, there are a lot of other pet franchises out there,” Eberly said. “But the brand really falls into a sweet spot. There are a lot that are mobile-driven - like dog grooming or poop pickup - that are fairly low-cost. But then there are the really big box retailers with brick-and-mortar locations. Those have a huge entry price point. I always say Pet Wants fills the middle ground there.”<h2>A Business Model That Occupies the Perfect “Middle Ground”</h2>Eberly says the ability to combine an approachable investment with a community-centered retail model is&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-pet-wants-franchise-costs-fees-profit-and-data-2722308">one of Pet Wants’ most strategic strengths</a>.“It’s pretty affordable as a point of entry,” he said. “There is a brick-and-mortar component to it, but it's more of a hometown, mainstream boutique brick-and-mortar shop. It’s more approachable and less scary than the bigger brands.”This “boutique but accessible” positioning has become one of Pet Wants’ strongest differentiators — especially in a market where pet parents increasingly want expertise, transparency and personal connection.“It fits a really nice sweet spot there and is really all about the food and the product,” Eberly said. “The brand’s calling card is the fresh, healthy food that is made in small batches and slow cooked. It is delivered fast; it isn’t sitting on the shelf for a while.”That&nbsp;<a href="https://1851franchise.com/petwants/the-fresh-food-revolution-why-now-is-the-best-time-to-invest-in-pet-wants-2728610">emphasis on fresh, nutrient-rich food</a> is why so many franchisees originally discovered the brand as customers. “So many owners are folks who found the brand as a consumer,” he said. “Their pet had some issues and they found the Pet Wants product and became an advocate for themselves. They wanted to share that and start their own business in the space.”<h2>A Two-Phase Model That Lets Owners Build Revenue From Day One</h2>Beyond its product differentiation, Eberly says&nbsp;<a href="https://1851franchise.com/petwants/how-pet-wants-franchisees-rapidly-grow-their-businesses-from-mobile-to-brick-and-mortar-locations-2726266">Pet Wants’ two-phase business model</a> is one of the most compelling reasons to invest.“Another differentiator is that we have this two-phase approach — you can start mobile, getting the name out in the community, drive revenue and build a client list and a customer base as you get ready to build the brick-and-mortar store,” he said.In an industry where traditional retail concepts often require months of buildout without revenue, this structure allows franchisees to generate cash flow while also laying the groundwork for long-term scalability.“It’s very different than other pet retail franchises, where revenue isn’t typically coming in as you start the business,” Eberly said. “That is a huge differentiator and advantage.”<h2>A Personalized, Educational Retail Experience</h2>Pet Wants stores aren’t designed to mirror high-traffic discount pet chains. Instead, they intentionally operate like&nbsp;<a href="https://1851franchise.com/petwants/pet-wants-as-a-lifestyle-brand-building-a-franchise-around-pet-health-wellness-2730102">trusted neighborhood nutrition centers</a>.“The owners who have been successful here are the ones who are passionate about improving the lives of pets in their community,” Eberly said. “If you think of that main-street, boutique feel, the pet and the pet owners come to learn about what might make their dog or cat healthier. There is a personal relationship component to the brick-and-mortar piece. It is much more personalized than a typical retail environment.”This approach aligns with the brand’s larger mission: helping pet owners access healthier nutrition, better education and a more meaningful shopping experience. Franchisees are encouraged — and trained — to become local experts, not just retailers.<h2>A Support Network That Sets Owners Up for Success</h2>Eberly says that what happens behind the scenes is just as important.“Our owners are really passionate about pets; they found the brand as consumers originally,” he said. “They are believers in the product and there is a strong network of other owners who have built this network of sharing best practices and the like.”This combination of corporate support and franchisee-to-franchisee collaboration creates an environment where new owners never feel alone and where collective learning accelerates individual success.<h2>A Growing Brand With Momentum and Room To Scale</h2>As the pet industry continues its rapid expansion,&nbsp;<a href="https://1851franchise.com/petwants/leadership-team-2730456">Pet Wants is well-positioned for significant continued growth</a>. Eberly believes the brand is perfectly aligned with what modern pet parents are demanding.“We are a growing brand that has seen some nice momentum,” he said. “But we think along with the macro trends, our type of pet franchise is set for major growth. That health trend, even in the pet space, makes us feel like we have the wind at our back around our concept. We are growing, but have plenty of room to expand and help other communities.”At its core, Pet Wants attracts individuals who are passionate about animals and eager to make a meaningful impact on their community while also building a scalable business with strong earning potential.Ready to build a business rooted in purpose, passion and pet health and wellness? Visit&nbsp;<a href="https://1851franchise.com/petwants/info">https://1851franchise.com/petwants/info</a> to learn more about franchising with Pet Wants.

Pet Wants offers entrepreneurs a mission-driven opportunity in the pet industry, blending an approachable investment and a fresh-food focus with a flexible mobile-to-brick-and-mortar business model.

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For entrepreneurs looking at the&nbsp;<a href="https://1851franchise.com/petwants/investing-in-pet-wants-franchise-opportunity-2731087">booming pet franchise space</a>, one of the biggest questions comes early: Do I need a storefront on day one? With site selection, buildout planning, and hiring all part of the process, many prospective owners want to understand the path to retail and how to approach it strategically.<a href="https://petwantsfranchise.com/">Pet Wants</a> takes a different approach. Franchisees start mobile, selling fresh, small-batch pet food through delivery, online, and at local markets as well as community events. After 12 months of building their customer base and sales, they will open a brick-and-mortar location. For many franchisees, that flexibility is what makes the opportunity not just appealing, but doable.<a href="https://www.linkedin.com/in/travis-hyde-2a05a5217">Travis Hyde</a>, a&nbsp;<a href="https://1851franchise.com/petwants/info">Pet Wants</a> franchisee based in Idaho, says beginning with the mobile model allowed him to establish his foundation before expanding into retail.“Opening with the mobile model first was critical for me,” Hyde said. “This allowed me to focus on establishing a clientele and a business. And I was able to work without hiring employees before it got too busy.”<h2>Lower Risk, Faster Learning</h2>Instead of waiting months for a lease to be signed and a store to be built, Pet Wants franchisees can&nbsp;<a href="https://1851franchise.com/petwants/how-pet-wants-franchisees-rapidly-grow-their-businesses-from-mobile-to-brick-and-mortar-locations-2726266">begin generating revenue almost immediately</a>. Rather than beginning immediately with a physical location, franchisees are able to launch operations through events, delivery routes and community engagement.“It let me get my feet underneath me and get a handle on the business,” he said. “You can go through all the training in the world, but you really have to get out there and do it. You have to get out of your comfort zone.”Operating solo in the early days allowed Hyde to build confidence, understand customer behavior, and refine his routine before scaling.“There is a lot to owning a small business that I didn’t know,” he said. “If I had started out as a brick-and-mortar, it would have been much more frustrating.”<h2>Community First, Sales Follow</h2>The mobile model also puts franchisees&nbsp;<a href="https://1851franchise.com/petwants/franchise-with-community-at-its-core-pet-wants-local-focus-drives-purpose-and-impact-2729102">directly in front of their customers</a>. Farmers markets, pop-ups, and local events aren’t just sales opportunities; they’re relationship-builders.“The most important key to this business is going to events,” Hyde said. “I do the events myself so I can be the face of the business. It’s important to have those relationships with the customers.”In Hyde’s market, one low-cost weekly event became a cornerstone of his growth. “I have one market that costs $25 to go to, and it is my top sales generator,” he said. “Everyone knows you on a first-name basis.”<h2>Knowing When It’s Time to Go Retail</h2>The Pet Wants model includes opening a storefront as the next phase of growth. By the time franchisees make that transition, they have typically built a customer base, operational familiarity and local brand presence.Managing deliveries, events, and customer service on his own eventually became unsustainable. At the same time, revenue hadn’t quite reached the point where hiring help made sense.&nbsp;“You don’t see the income increase enough to cover hiring somebody else,” Hyde said. “But once you open a storefront, it justifies hiring those employees.”And like many Pet Wants owners experience, opening a brick-and-mortar location didn’t replace Hyde’s mobile business — it amplified it.“With the delivery side, I was able to tell all my customers I have a store now,” he said. “They started telling friends. That helped me grow a lot. And we still keep an events schedule to drive foot traffic.”<h2>A More Professional Presence Without Rushing the Process</h2>Beyond sales, Hyde says the storefront added credibility and structure to his operation. “Once I did the brick-and-mortar, it really solidified the business and made it look even more professional,” he said. “We have a digital presence immediately with our digital storefront and app. And our mobile presence. But having a fixed presence definitely takes things up a notch.”When he began expanding his business, Hyde leaned on Pet Wants’ support system and fellow franchisees for guidance.“The Pet Wants team was great helping me open the storefront,” he said. “I leaned on a neighboring franchisee for best practices. We had everything we needed: fixtures, real estate guidance, all of it.”For Hyde, that flexibility made all the difference. “It really helped me transition into a brick-and-mortar because I already had a client base,” he said. “That foundation changes everything.”For more information on franchising with Pet Wants visit:&nbsp;<a href="https://1851franchise.com/petwants/info">https://1851franchise.com/petwants/info</a>.

Starting with a mobile setup before opening a physical store helps Pet Wants franchisees build a customer base and grow their business.

Is a Storefront Required? How Pet Wants Gives Owners Flexibility and a Smarter Route to Revenue

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Running a pet-based business can be deeply rewarding, but it’s not without its challenges. From standing out in a crowded marketplace to managing inventory, educating customers and building trust with pet parents, success in the pet industry requires more than just a love of animals. For&nbsp;<a href="https://petwantsfranchise.com/">Pet Wants</a> franchisee&nbsp;<a href="https://www.linkedin.com/in/pamela-brascetta-aa376126">Pam Brascetta</a>, overcoming those hurdles has been a learning process rooted in passion, perseverance and the right support system behind her.Now in her third year as a&nbsp;<a href="https://1851franchise.com/petwants/info">Pet Wants</a> franchisee in New Jersey, Brascetta knows firsthand how demanding — and fulfilling — pet-based entrepreneurship can be.“I’ve always had a passion for pets, and I love to be busy,” she said. “What really resonated with me when I started researching Pet Wants was how aligned the brand felt with how I approach my life. When I learned the story of how it began and saw the benefits of the food, it really drew me in further.”<h2>Standing Out in a Crowded Pet Market</h2>One of the biggest challenges facing any pet business owner today is competition. Big-box retailers, online marketplaces and subscription-focused brands dominate the space, making it difficult for independent operators to stand out. For Brascetta, that challenge was magnified by the fact that Pet Wants was not yet well known in her market.“This area was not familiar with Pet Wants,” she said. “So it was really about educating the consumer — not just about the product, but about the quality of the product and why it matters.”<a href="https://1851franchise.com/petwants/pet-wants-key-trends-shaping-the-pet-food-industry-2730197">Pet Wants’ small-batch, proprietary nutrition model</a> gave her a powerful differentiator. Rather than competing on price or convenience alone, Brascetta was able to focus on education, personalized service and outcomes.“We’re very comprehensive and take a holistic approach,” she said. “We want pets to be at their best. That means having engaging, ongoing communication with customers to see how their pets are doing and guiding them through the process.”<h2>Managing Inventory and Learning What Sells</h2>Another common pain point for pet business owners, according to Brascetta, is inventory management. “The biggest challenge in the first year was getting a good grip on purchasing and inventory,” she said. “What sells? What doesn’t sell? That’s all a learning process.”<a href="https://1851franchise.com/petwants/how-pet-wants-franchisees-rapidly-grow-their-businesses-from-mobile-to-brick-and-mortar-locations-2726266">Pet Wants’ mobile-first model</a> plays a key role in helping franchisees overcome that challenge. By starting with farmers markets, pop-up events and local community gatherings, owners can test products, gather feedback and better understand customer preferences before scaling further.“You’re doing a lot of mobile retail events, and you’re learning every single day,” Brascetta said. “You have to figure out what events are worth it, how you want to present yourself and where your time is best spent. You’re constantly making judgment calls.”<h2>The Importance of Education and Systems</h2>For Brascetta, one of the most significant differences between Pet Wants and her previous franchise experience has been&nbsp;<a href="https://1851franchise.com/petwants/investing-in-pet-wants-franchise-opportunity-2731087">the level of support offered by the franchisor.</a> “Many years ago, I owned a different franchise and I didn’t get the support I really needed,” she said. “That’s ultimately why I sold it.”With Pet Wants, she says the difference has been clear from the beginning.“I loved that I could communicate and ask questions when I needed to,” Brascetta said. “The quality, the branding, the passion of the Brand Team at Pet Wants HQ and the high standards really stood out to me.”That support extends well beyond onboarding. Pet Wants provides ongoing education, operational guidance and access to a broader franchisee network, all of which are critical in a business with as many moving parts as pet nutrition.“The Pet Wants Brand Team enables you to learn as much as you want,” Brascetta said. “You gain so much knowledge, and that helps you feel confident when you’re helping pet parents find solutions.”<h2>Building the Right Team and Leaning on Them</h2>As the business grows, so does the need for help. Brascetta emphasizes that running a pet-based business isn’t something most owners can (or should) do alone.“It’s better to do this if you have support behind you,” she said. “You’re going to need some help. There are so many moving parts and so many things to get done, so you need people you can delegate responsibilities to.”Pet Wants’ model allows franchisees to grow at a pace that makes sense for them. That flexibility&nbsp;<a href="https://1851franchise.com/petwants/pet-wants-as-a-lifestyle-brand-building-a-franchise-around-pet-health-wellness-2730102">helps owners avoid burnout while still maintaining high service standards</a>.<h2>Passion Is the Non-Negotiable</h2>Despite the systems, training and support in place, Brascetta is clear that one factor matters above all else: passion.“You really have to live and breathe pets,” she said. “I wake up every day because of the pets. That’s what keeps me going.”She’s also candid about the realities of entrepreneurship, particularly in the early years. “It’s going to take time financially,” Brascetta said. “You have to bear with it and push through. If you’re not truly passionate about caring for animals, this might not be the right thing for you.”For pet lovers like Brascetta who are willing to put in the work, Pet Wants helps transform the most common challenges of pet-based business ownership into opportunities for growth.&nbsp;For more information on franchising with Pet Wants, visit&nbsp;<a href="https://1851franchise.com/petwants/info">https://1851franchise.com/petwants/info</a>.

Pet Wants ensures that owners like Pam Brascetta can navigate factors like market competition and inventory management as they build their business in the demanding pet industry.

How to Overcome the Common Challenges of Running a Pet-Based Business

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Executive Q&A: Pet Wants President DeNita Carani

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