In a world where pets are family, investing in their health and wellness is more than a business — it's a mission. Pet Wants, a leader in the fresh, high-quality pet food industry, provides franchisees an opportunity to own a business with purpose: helping pets live healthier, happier lives through superior nutrition.
A Movement Toward Healthier Pets
The pet industry is experiencing unprecedented growth, with spending in the U.S. projected to grow from $147 billion in 2023 to over $275 billion by 2030. With more households owning pets — two-thirds of American households own at least one pet — and prioritizing their health and wellness, the demand for quality pet food is at an all-time high.
“Just as people are becoming more educated about nutrition and wellness for humans, they are beginning to understand the connection between nutrition and wellness for pets to live long and healthier lives,” said DeNita Carani, president of Pet Wants.
The cornerstone of Pet Wants is its unwavering commitment to improving pet health. Using only fresh, high-quality ingredients and proprietary formulas, the brand offers nutrient-rich pet food that is slow-cooked in small batches to lock in vital nutrients. Delivered within weeks — not months — of production, Pet Wants food is fresher and more nutritious than most commercial options. Pet Wants’ pet food is formulated to meet the nutritional levels established by the AAFCO Pet food nutrient profiles for “All Life Stages.”
Pet Wants boasts seven proprietary formulas of dog food, including chicken, lamb, turkey, white fish and salmon, as well as senior and puppy options. The brand also offers fresh cat food options, including adult cat, lean cat and kitten formulas.
“Every ingredient has a purpose — there are no fillers,” said Jeff Rachu, Pet Wants’ director of nutrition programs. “We ensure every batch is formulated with the highest standards in mind, giving pets the nutrition they need to thrive.”
And instead of manufacturing tons of kibble at once, Pet Wants manufactures food every six to eight weeks and ships the optimal amount of food directly to franchise owners to maintain freshness. This level of quality ensures franchise owners all across the country can stand out as experts in pet health and wellness. ??
“Small batches, cooked at low temperatures and shipped fast so they don’t lose nutritional value — I love talking about how our food stands out with customers,” said Marijane Chuang, owner of Pet Wants Chino Hills. “Do you know how old your pet food is? Most consumers don’t. We love to share that safe and educational environment for our pet parents — they can come learn and talk about all the ways we can help improve their pets' diets.”
Innovating for Wellness: Freeze-Dried Products and Beyond
Pet Wants continues to innovate with the introduction of freeze-dried dog food, a product offering unparalleled convenience and nutritional benefits. Available in beef and chicken recipes, this option is ideal as a topper, treat or complete meal, meeting the demands of health-conscious pet owners.
“Freeze-dried is the number one growing category in pet food,” said Rachu. “It retains all the flavor and nutrition while offering convenience for pet parents.”
The brand’s commitment to innovation doesn’t stop there. Plans to launch private-label supplements further expand Pet Wants’ ability to meet specific dietary needs, making it easier for franchisees to serve their communities effectively.
“It's all about improving our pets' diet to live a longer life with them,” said Chuang. “Freeze-dried raw has been a long time coming and helps complete the platform for feeding our pups. What we love about it is that it adds another solution offering to the nutritional side of things.”
Franchisees as Community Wellness Experts
Pet Wants franchisees are more than business owners — they’re trusted resources in their communities. Backed by rigorous training and support, franchisees can confidently educate pet parents on the best nutrition and wellness options for their furry family members.
“Our owners go through comprehensive training to understand pet nutrition,” said Rachu. “It’s about asking the right questions and knowing the right answers. This knowledge empowers franchisees to build lasting relationships with customers.”
For many franchisees, this mission hits close to home. “This is a very important mission to us,” said Rosaline Hansen, owner of Pet Wants Newton. “We had experience with losing pets far younger than we should have, so we are very proud to focus on making the lives of all pets as happy, healthy and as long as possible.”
With industry-leading support, a scalable business model, and innovative products, Pet Wants empowers entrepreneurs to succeed while making an impact.
“Pets are family,” said Carani. “Our franchisees are passionate about bringing fresh, nutritious food to their communities, ensuring that pets live longer, healthier lives.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/petwants/info.