Pet Wants Celebrates Strong Midyear Momentum with Over 10% SSS Growth and 10 New Franchise Owners Added

CINCINNATI — Pet Wants, the premier provider of specially crafted private-label pet food delivered straight to customers’ doors, has announced impressive midyear momentum, with over 10% growth in systemwide sales and significant franchise milestones. 

Over the first half of the year, Pet Wants experienced a 10% increase in systemwide sales and reached 50 retail stores, a significant achievement reflecting the brand’s proven model, which positions franchisees to expand from mobile operations to brick-and-mortar locations after one year. The first half of 2024 also saw the addition of 10 new franchise owners, with expectations for even stronger growth in the second half of the year.

“We are growing faster than ever before, and we expect that acceleration to continue throughout the rest of the year,” said DeNita Carani, president of Pet Wants. “Reaching the 50 retail store milestone brings credibility, increased revenue and cements our franchise owners with strong ties to their communities. We are really excited about that.”

Over the past decade, the amount of money Americans spend on pets has more than doubled, and pet food and treats make up the biggest portion of the national pet food market at $50 billion annually. With Pet Wants, pet owners get all the benefits of fresh, nutrient-dense food and the convenience of home delivery — without any of the hassles. 

This year Pet Wants introduced a new private-label freeze-dried product designed to serve as a topper or complete meal for dogs. This product, Pet Wants Complete, adds to the brand’s diverse and high-quality offerings. 

According to Carani, Pet Wants has expanded its partnerships with some well-known national brands and negotiated some exclusive partnering deals to help franchise owners improve margins and profitability. “Even though it is July, we are finalizing our holiday offerings right now,” she said. “We are ready for the holiday season this year.”

For franchise owners, Pet Wants has also initiated phase one of a new marketing automation platform, which facilitates automated sales growth by automating the process of gathering data for owners. “We are using technology to help franchise owners grow sales in an automated fashion,” said Carani. “The results from our new marketing automation platform have been tremendous, with franchise owners seeing a very high conversion rate.”

Looking ahead, Pet Wants remains focused on the future, which is why Carani says the time has never been better for entrepreneurs to leverage the support of Pet Wants’ proven brand and scalable business model to achieve their entrepreneurial dreams. Pet Wants anticipates adding another 25-plus franchise owners and opening 10 more brick-and-mortar stores by the end of the year, continuing the brand's trajectory of growth and success.

“We’d like to finish the year with systemwide sales continuing at a double-digit rate,” said Carani. “It’s really about growth in all different aspects, putting people into retail stores and ensuring our franchisees’ success.”

To learn more about Pet Wants franchise opportunities, visit: https://1851franchise.com/petwants.

ABOUT PET WANTS:

Pet Wants is a pet health and wellness company that strives to improve the nutrition, health, vitality, and well-being of pets. Founded in 2010, the brand’s specially crafted, private-label pet food formulas are made in small batches with fresh, natural ingredients enhanced with vitamins and minerals for a complete and balanced diet in every bowl, all made in the USA. Pet Wants has set a new standard in what you should expect in your pet food and has created the ultimate convenience with free, personal delivery through their 90+ locations across the United States. To learn more about Pet Wants, visit https://www.petwants.com/ or follow Pet Wants on LinkedIn, @petwantsusa on Facebook, @petwants on Twitter and Instagram.