1851

Sometimes, a good meal just isn’t enough—consumers want an experience. Recently, <a href="https://www.prnewswire.com/news-releases/pf-changs-launches-changs-after-dark-300948841.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pf-changs-late-night-concept-looks-to-tap-into-gen-zs-desire-for-entertainment-2711483" target="_blank" rel="nofollow">P.F. Chang's launched a new restaurant concept named Chang's After Dark</a> in Miami to provide a late-night destination with exclusive bar and dining menu, bottle service and live entertainment.&nbsp;P.F. Chang’s new concept is an attempt to target the Miami party crowd and the younger generation with custom cocktails that feature thematic names like Emperor's Kiss as well as food items like Mongolian Sliders and Chicken Katsu Sliders. The new concept falls in line with the full-service segment’s trend of entertainment-themed restaurants.<a href="https://www.tigerchef.com/blog/experiential-dining-is-on-the-rise-heres-what-you-need-to-know/1375?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pf-changs-late-night-concept-looks-to-tap-into-gen-zs-desire-for-entertainment-2711483" target="_blank" rel="nofollow">According to a recent EventBrite survey</a>, 75% of people believe unique dining experiences are worth paying more for. Other franchisors have been honing in on improving alcohol offerings, <a href="https://prnmedia.prnewswire.com/content/prnj-sso/prnj-login-page.html?fromURI=https%3A%2F%2Fidm.cision.com%2Fapp%2Fcisionn0151c_prnewswiremediaforjournalists_1%2Fexk2vqyy7ypaAdkm42p7%2Fsso%2Fsaml&utm_source=1851franchise.com&utm_medium=article&utm_campaign=pf-changs-late-night-concept-looks-to-tap-into-gen-zs-desire-for-entertainment-2711483" target="_blank" rel="nofollow">including Applebee's happy hour deals</a> and recent partnership with Valentine Distilling Co. to offer two craft cocktails in 65 of its store locations. TGI Friday's <a href="http://www.prnewswire.com/news-releases/tgi-fridays-launches-americas-longest-happy-hour-with-new-fridays-five-bar-menu-300669275.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pf-changs-late-night-concept-looks-to-tap-into-gen-zs-desire-for-entertainment-2711483" target="_blank" rel="nofollow">launched a </a><a href="https://www.prnewswire.com/news-releases/tgi-fridays-launches-americas-longest-happy-hour-with-new-fridays-five-bar-menu-300669275.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pf-changs-late-night-concept-looks-to-tap-into-gen-zs-desire-for-entertainment-2711483" target="_blank" rel="nofollow">Five Bar</a><a href="http://www.prnewswire.com/news-releases/tgi-fridays-launches-americas-longest-happy-hour-with-new-fridays-five-bar-menu-300669275.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pf-changs-late-night-concept-looks-to-tap-into-gen-zs-desire-for-entertainment-2711483" target="_blank" rel="nofollow"> menu</a> in June featuring $5 beer, wine and clean-label premium cocktails, while <a href="https://www.delish.com/food-news/a23834008/ihop-first-location-with-bar/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pf-changs-late-night-concept-looks-to-tap-into-gen-zs-desire-for-entertainment-2711483" target="_blank" rel="nofollow">IHOP added its first full-service bar at one of its Phoenix locations</a>.In the QSR segment, Taco Bell was one of the first major brands to pilot this trend with its <a href="https://www.livingmas.com/cantina?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pf-changs-late-night-concept-looks-to-tap-into-gen-zs-desire-for-entertainment-2711483" target="_blank" rel="nofollow">Taco Bell Cantina concept in Wicker Park, Chicago</a>. Launched in 2015, Taco Bell Cantinas feature an urban restaurant design, open kitchen, custom menu with shareable appetizers and alcoholic beverages.&nbsp;Franchise concepts with a strong entertainment component have been thriving within the full-service category. By focusing on added experience-related features like live music, spirits and creative food menus, consumers are more likely to visit the restaurant after traditional meal hours. Also, late-night concepts offer an incentive for diners already at the restaurant to stay longer and spend more money.&nbsp;As full-service, fast casual and QSR dining chains continue to look for new ways to excite younger consumers, <a href="https://1851franchise.com/taco-bell-to-open-hotel-and-resort-in-palm-springs-2710304">franchisors increasingly need to think outside of the box </a>to be successful.

P.F. Chang’s Late-Night Concept Looks To Tap Into Gen Z’s Desire for Entertainment

1851 Franchise

Brands like P.F. Chang’s and IHOP have been finding ways to appeal to the younger consumers' appetite for restaurants that provide more than just a good meal.

pf-changs-late-night-concept-looks-to-tap-into-gen-zs-desire-for-entertainment

Children's Lighthouse

Discover How Children’s Lighthouse Champions Franchisee Success

childrenslighthouse-franchisee-success-fbc

Layne's Chicken Fingers

Photo of Layne's Chicken Fingers tender basket and drink

Layne’s Chicken Fingers Recognized on Nation’s Restaurant News’ 2025 100 Under 100

laynes-chicken-fingers-recognized-on-nations-restaurant-news-2025-100-under-100

TruBlue Home Service Ally

image of trublue health professional franchisee's

Why the Medical Community Is Investing in TruBlue Home Service Ally

trublue-medical-community-investment-home-safety

Photo of Layne's Chicken Fingers leadership - Matt O'Reilly, Samir Wattar, and Garrett Reed

3 Questions With the Layne’s Leadership Team: What Franchisees Want to Know

laynes-franchise-leadership-questions

Woodhouse Spas

Photo of exterior of Woodhouse Spa location with wooden doors 

How Much Can I Make With a Woodhouse Spa Franchise?

woodhouse-spas-franchise-earnings-profit

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

voodoo-brewing-franchisee-aman-kaur-prosper-texas

Franchise Deep Dive graphic with i9 Sports logo

i9 Sports Franchise Costs, Fees, Profit and Data for 2025

i9-sports-franchise-cost-fees-profit

1851 Franchisee Spotlight graphic with photo of Dan Ellestad and Seniors Helping Seniors logo

How This Marine Veteran Went From Military Service to Senior Care and Found His Purpose in Franchising

seniors-helping-seniors-dan-ellestad

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

P.F. Chang’s Late-Night Concept Looks To Tap Into Gen Z’s Desire for Entertainment

MORE STORIES LIKE THIS