1851

<div style=" background-color: #ffffff;">When <a href="http://nolimitagency.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">No Limit Agency*</a> posted the Tim Tebow pretzel photo on <a href="http://www.ownappf.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">Philly Pretzel Factory</a>'s <a href="https://www.facebook.com/PhillyPretzel?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">Facebook fan page</a>, the expectations were high. &#8220;The Tebow pretzel has been in retirement for the last few years,&#8221; Alia Rajput, social media manager for the Chicago-based communications agency, said. &#8220;We simply brought it out of retirement and let the Internet take over.&#8221; The Philadelphia-based franchise had reason to get Tebow-centric following the football star's signing of a one-year contract with the Philadelphia Eagles. However, using social media as the foundation for the story was only the beginning. After the post gained thousands of share, the traditional piece came into play. &#8220;Social media is changing. We all know this. It is now more important than ever to ensure your social moments also carry over to the traditional media,&#8221; said Nick Powills, chief brand strategist for No Limit Agency. &#8220;The traditional media now covers viral, in that they are waiting for fun news bites to lighten up their news and engage with their audiences. With the Philly Pretzel Tebow moment, they can now ride out all of the traditional media buzz, as well.&#8221; For a franchise brand, moments like this should also create exposure of the business opportunity, Powills continued. &#8220;If I am ever going to look at a business to buy, I am going to look at the brand from a consumer standpoint first. How does the brand stand out in a crowded market place? For Philly Pretzel, they continue to outshine the competition with wit and the ability to add human interest," he said. From a traditional media standpoint, here are some of the coverage points, out of the nearly 800 media hits and counting that happened within a four-hour span: <a href="http://www.cbssports.com/nfl/eye-on-football/25155884/philly-pretzel-factory-creates-custom-tim-tebow-pretzel?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">CBS Sports</a> <a href="http://www.csnphilly.com/blog/700-level/dont-get-too-excited-about-stale-tim-tebow-pretzel?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">Comcast Sports</a> <a href="http://www.washingtonpost.com/blogs/early-lead/wp/2015/04/20/were-knot-kidding-theres-a-tim-tebow-pretzel-in-philly/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">Washington Post</a> <a href="http://www.sbnation.com/2015/4/20/8457391/philadelphia-eagles-tim-tebow-nfl-free-agency-pretzels?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">SB Nation</a> <a href="http://www.si.com/extra-mustard/2015/04/20/tim-tebow-pretzels-philadelphia-eagles?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">Sports Illustrated </a> From a Social Media standpoint, here are some tweets about the Tebow pretzel going viral: <a href="https://twitter.com/nfl/status/590220493241896960/photo/1?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">NFL</a> <a href="https://twitter.com/espn/status/590202409139490816?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">ESPN</a> <a href="https://twitter.com/SNFonNBC/status/590195755098316800?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">Sunday Night Football</a> <a href="https://twitter.com/FanDuel/status/590223690454798337/photo/1?utm_source=1851franchise.com&utm_medium=article&utm_campaign=philly-pretzel-tebows-when-social-meets-traditional-media-1511" target="_blank" rel="nofollow" target="_blank">FanDuel</a></div>

1851 Franchise

Franchise gives Tebow the pretzel treatment in honor of Eagles signing; Internet and traditional media outlets eat it up.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Philly Pretzel Tebows: When Social Meets Traditional Media
      

philly-pretzel-tebows-when-social-meets-traditional-media

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Layne's Chicken Fingers

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Athletech News: How SWTHZ Delivers on Wellness Demands of All Kinds

swthz-delivers-wellness-demands-contrast-therapy

TruBlue Home Service Ally

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

Top Enrichment and Supplemental Education Franchises for 2025

top-enrichment-supplemental-education-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Philly Pretzel Tebows: When Social Meets Traditional Media

MORE STORIES LIKE THIS