1851

Scott Gittrich has never been comfortable being comfortable. The creative force behind <a href="https://toppersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pizzas-innovation-pioneer-doubles-down-on-different-in-2018-2706158#intro" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a>, a Wisconsin-based franchise pizza chain that burst onto the scene more than 25 years ago and changed the pizza landscape forever, is practically vibrating at the possibilities inherent in a new calendar year.

It&rsquo;s no surprise that the restaurant industry has faced their share of struggles in the last two years. But where many might be resigned to feeling helpless to market forces and evolving consumer preferences, Gittrich has always enjoyed playing the underdog role.

&ldquo;Personally, I&#39;m always excited whenever we can innovate, take smart risks, and go to the next level to win customers and beat the competition,&rdquo; said Gittrich. &ldquo;When you&#39;re consistently seeing the industry go up, you&#39;re more likely to rest on your laurels. When you take a couple punches, it&#39;s time to say, &lsquo;Let&#39;s go,&rsquo; and try new things.&rdquo;

New things are exactly what Gittrich and his team of seasoned veterans have in store for 2018. Without peeling back the curtain too much, the leader of the <a href="https://topperspizza.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=pizzas-innovation-pioneer-doubles-down-on-different-in-2018-2706158" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a> brand said the brand is venturing into at least one new product line that has received rave reviews in all tests so far. But, this is just the beginning of what the company has on tap innovation-wise.

&ldquo;We are working on a campaign of LTO&#39;s and have a lot of exciting products in the innovation pipeline. Simultaneously, we are making the right kind of changes so that our menu is even easier to prepare for our team members. We&#39;ll be dabbling in new products that will hopefully kill some veto votes and extend into dayparts and help with incremental check increases and loyalty with customers,&rdquo; said Gittrich.

Toppers Pizza is carrying momentum from another banner year for the brand. While the restaurant industry as a whole was down in 2017, Toppers Pizza continued to grow and had several stores turn in record sales years. The company opened 14 new locations during the year, including the first openings for multi-unit operators in Colorado, Wyoming and Virginia. Those groups of operators both come from backgrounds with other pizza brands, thus validating the direction Toppers is heading. The company also brought on franchisees to bring Toppers to new markets such as their first signing in Louisiana and to further saturate established states such as Minnesota where the company has more than 15 stores.

In 2017, Toppers also continued to enhance their digital platforms and increased online ordering to nearly 50 percent. The investment in technology, and the introduction of a brand new, cutting edge integrated technology platform, is another area where Gittrich is particularly excited.

&ldquo;It&#39;s 2.5 years in the making. We&#39;re excited to get it out of the door and see how it performs. It&#39;s been a partnership between our IT staff, franchisees, and the software company to create the next generation of Toppers Pizza. There are infinite possibilities on how we&#39;ll be able to serve our customers for years to come. We&#39;ll have the capability to customize down to the individual. This keeps us on the front end of what restaurants are doing in an exciting segment where the pizza delivery segment leads the way on what restaurants do with their ecommerce sites,&rdquo; he said.

However, the menu and the company&rsquo;s technology aren&rsquo;t the only parts of Toppers Pizza due for an increased innovation injection in 2018. Toppers is investing their marketing dollars in fighting competition on the front lines.

&ldquo;We have some bold plans in marketing. We are decentralizing and really focusing on local decisions, local pricing and promotions. Guerilla marketing is going to get a big push. We&#39;re excited about the immediate changes over the next several months, particularly starting in the 2nd quarter with new creative coming out that recaptures the Toppers smack talking voice, getting back to our roots and calling out the big boys more specifically. We are going to quit messing around and punch them in the stomach - tell them who we are and what we&rsquo;re all about,&rdquo; said Gittrich.

The company will be doing that while doubling down on support for franchisees in the system. Toppers has a plan for continuing to enhance the resources available to local operators and to bulk up the structure to make sure the corporate team is fighting side-by-side with franchisees in the booming, competitive pizza segment.

&ldquo;The brand is extremely strong. It&#39;s not like we&#39;re saying, let&#39;s reinvent ourselves. Because we have a brand that we believe in, everything comes back to our true north. Everything we innovate comes back to being true to our customers and to our values. The reason I broke off to create Toppers Pizza was to create innovative options beyond what was available at the other pizza places,&rdquo; added Gittrich. &ldquo;It&#39;s personally exciting to me.&rdquo;

Innovating the Pizza Landscape: Toppers Pizza's 2018 Plans | 1851 Franchise

1851 Franchise

With Momentum from a Strong 2017, Toppers Pizza Founder is Set for Innovative New Year

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Pizza’s Innovation Pioneer Doubles Down on Different in 2018

pizzas-innovation-pioneer-doubles-down-on-different-in-2018

Mathnasium

How Two Mathnasium Franchisees Turned Passion for Education Into a Thriving Business in Park City, Utah

how-two-mathnasium-franchisees-turned-passion-for-education-into-a-thriving-business-in-park-city-utah

Griswold

Griswold Closes Out 2024 with 21 New Franchises Awarded Across the U.S.

griswold-closes-out-2024-with-21-new-franchises-awarded-across-the-us

Harri

Quincy Valencia, Harri’s SVP of Innovation, on Empowering Frontline Workers Through Technology and Engagement

quincy-valencia-harris-svp-of-innovation-on-empowering-frontline-workers-through-technology-and-engagement

United Water Restoration Group

United Water Restoration Group Wraps up 2024 With Strong Growth and Innovative New Initiatives

united-water-restoration-group-wraps-up-2024-with-strong-growth-and-innovative-new-initiatives

Caring Transitions

Why Franchisees Should Choose Caring Transitions Over In-Home Senior Care Franchises

why-franchisees-should-choose-caring-transitions-over-in-home-senior-care-franchises

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Consumer Sentiment Hits 8-Month High: What It Means for Franchises

consumer-sentiment-hits-8-month-high-what-it-means-for-franchises

Jersey Mike’s Hits 3,000 Locations Amid Unprecedented Growth

jersey-mikes-hits-3000-locations-amid-unprecedented-growth

Fast Company: KFC Introduces Spin Off Restaurant, Saucy

fast-company-kfc-introduces-spin-off-restaurant-saucy

Subway Seals the Deal: PepsiCo Beverages Coming to U.S. Locations in 2025

subway-seals-the-deal-pepsico-beverages-coming-to-us-locations-in-2025

Malaysian Franchise Association (MFA) - AFC and FIM 2025 - 1851 Franchise News

Malaysia Focuses on Franchise Growth Through AFC and FIM 2025

malaysia-focuses-on-franchise-growth-through-afc-and-fim-2025

100% Chiropractic's Mission to Transform Health Care Through Education and Wellness

100-chiropractics-mission-to-transform-health-care-through-education-and-wellness

theCoderSchool Franchise - Deep Dive - 1851 Franchise

Franchise Deep Dive: theCoderSchool Franchise Costs, Fees, Profit and Data

thecoderschool-franchise-deep-dive

The Top 25 Franchise Brands Santa Would Love for 2025

top-25-franchise-brands-santa-would-pick-for-the-nice-list

How UrSwim Is Transforming the Swim School Industry Through Franchising

how-urswim-is-transforming-the-swim-school-industry-through-franchising

The Top 10 Dessert Franchises Santa Would Love

the-top-10-dessert-franchises-santa-would-love

How Diego Ruiz and Mauricio Blanco Are Growing Pollo Campero

From Family Business to Franchise Success: How Diego Ruiz and Mauricio Blanco Are Growing Pollo Campero

from-family-business-to-franchise-success-how-diego-ruiz-and-mauricio-blanco-are-growing-pollo-campero

How to Leverage Franchisee Validation To Grow Your Franchise

how-to-leverage-franchisee-validation-to-grow-your-franchise

Serial Entrepreneur Launches Kona Ice in Downtown Las Vegas, Bringing Refreshing Fun to the Community

serial-entrepreneur-launches-kona-ice-in-downtown-las-vegas-bringing-refreshing-fun-to-the-community

Pizza’s Innovation Pioneer Doubles Down on Different in 2018

MORE STORIES LIKE THIS