Franchise News

PMQ Pizza Magazine: Your Pie Creates a More Accessible Pizza Experience
The high-end fast-casual pizza concept introduces more flexibility for dining in groups

Franchise News

The high-end fast-casual pizza concept introduces more flexibility for dining in groups

The fast casual pizza frenzy shows no signs of slowing down. According to Technomic, in 2015, its growth rate surged by 11.5%, compared to 5.5% for limited service as a whole and 4.4% for quick service. The research firm also found that pizza tops the list of fast-casual outlets, with 37% of the share, beating out “specialty” with 19%, chicken with 16%, and burgers, sandwiches, Asian, Mexican and bakery concepts each representing 15% or less.
Quick-bake ovens have been a crucial component in the meteoric rise of fast-casual pizza. Customers create their own masterpieces start-to-finish in minutes, and an increasing number of competitors are tapping into the customization craze while catering to time-starved consumers. PMQ tapped head honchos at three fast-growing concepts to share their take on the trend, along with some crucial intel on the ovens that fire their businesses.
At Your Pie, the high-end fast-casual setting creates a more accessible pizza experience. Your Pie Founder Drew French wanted to give people a choice in the pizza dining experience. Before, it wasn’t all about customization and personal pizza done fast; you typically had to split a pizza unless you grabbed a slice. Now, through Your Pie, customers have latched onto the flexibility of fast-casual, getting exactly what each person in the dining group wants, including different options for sauces, cheeses and toppings.
The oven is the heart of Your Pie's restaurants, and the brand can cook anything with it, from panini breads, mushrooms or other toppings, to salmon on cedar planks. Everything Your Pie cooks goes through the oven—even their own turkeys for Thanksgiving!
You can view the entire article here.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.