With over 400 locations around the world including 100 in the U.S., Pollo Campero, the Central American chicken franchise, has built a loyal following thanks to its flavorful chicken meals. Now, the brand is preparing for substantial growth in Alabama.

The brand plans to bring 12 new locations to the state, starting with growth in Huntsville and Birmingham, Vice President of Franchise Development Blas Escarcega told 256 Today.

“Pollo Campero is something that has definitely resonated with the Central American population and now resonates with a lot of the U.S. population,’’ Escarcega said. “It’s really a global iconic brand. In Central America, Guatemala and El Salvador have over 300 Pollo Camperos. And then when you combine that with the 100 we have here in the US, we’re up to over 400 in the pipeline and we have about another 20 that we’re gonna build this year.”

Escarcega noted that the brand’s strong presence in the Nashville and Atlanta areas has captured the attention of guests in Alabama, who are making interstate trips to get Pollo Campero meals. With new growth in Alabama, they will no longer have to do that.

“We also know that Alabama’s economy is strong, it has a sizable automobile manufacturing presence, and it has continued job growth,” Escarcega said. “There’s more industries moving into the state. It’s very business friendly and that’s what we’re looking for. They’ve been very open and welcoming to us, so we couldn’t be happier.”

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