Chick-fil-A, the fast-food chicken franchise founded in 1967, has grown to be the third-largest restaurant system in the U.S. by sales and the top performer in the fast-food chicken segment. Though many restaurants have larger footprints than Chick-fil-A, the restaurant outperforms the majority of its competitors; the average non-mall franchised Chick-fil-A reports $8.7 million in annual sales.

As it has grown to about 3,000 nationwide locations, other chicken concepts have taken note of the Chick-fil-A model with goals to compete.

“Chicken is what is hot right now, and everyone is trying to get a piece of that action,” Kevin Schimpf, director of industry research and insights at Technomic, a restaurant-focused research firm, told CNBC.

As Popeyes, KFC and Raising Cane’s work to catch up to Chick-fil-A, other smaller — but quickly growing — concepts are making strides too. Pollo Campero, the Central American chicken franchise, is among this cohort, having grown rapidly in 2023 with plans to accelerate growth further this year.

Schimpf added that “little things” from different chicken concepts helps to differentiate each one within the market, and Pollo Campero has done just that. With yuca fries, sweet plantains and empanadas, Pollo Campero draws in new guests while staying true to its loyal Central and South American fan base, allowing it to climb the competitive charts even more quickly.

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To find out more information on costs to buy this franchise, please visit https://1851franchise.com/pollocampero/info.