Pollo Campero, the fast-casual chicken franchise with 80-plus U.S. locations and another 270 around the world, will be exhibiting at the Multi-Unit Franchising Conference in Las Vegas between Tuesday, March 29, 2022, and Friday, April 1, 2022. The event is designed for multi-unit and multi-brand franchisees looking to build their businesses to achieve their growth goals. Prospects will be able to learn more about the Pollo Campero brand and meet the leadership team at booth 340. The franchise show will jump-start the brand’s nationwide growth plans, which include opening 250 locations by 2026.

After maintaining record U.S. sales throughout the COVID-19 pandemic, Pollo Campero is launching this new strategy to become one of the dominant players in the $38 billion fast-casual chicken franchise segment. As it embarks on this ambitious expansion effort, the brand is leveraging a proven business model, loyal fanbase and experienced leadership team to attract multi-unit, multi-brand franchisees in markets around the country, starting with North Carolina, South Carolina, Tennessee, Louisiana, Arizona, North Florida and Las Vegas.

"We are looking for passionate partners who want to bring the flavors of Central America to their communities,” said Director of Franchise Development Blas Escarcega. “Our top-quality product is unbeatable, and our guests truly cherish the time spent bringing their families together over Pollo Campero."

Few brands have the legacy, flavor profile, built-in customer base and proven ability to enter new markets with ease like Pollo Campero, which boasts a melting pot of Latin American and U.S. flavors, including everything from classic fried chicken and empanadas to corn salad and sweet plantains. Pollo Campero’s exceptional brand recognition among consumers with ties to Latin America, and its flavor accessibility to those without, is a strong differentiator as the franchise ramps up in the U.S., where Hispanic people are projected to reach 30% of the total population by 2050. 

Rodas says ideal franchise candidates have multi-unit operational restaurant experience with at least one concept that matches Pollo Campero’s capital investment, as well as the capital to invest in the development of at least three Pollo Campero locations. Prospective candidates should also demonstrate a passion for the Pollo Campero brand and embrace the values it upholds.

“We are currently talking to prospects who are looking for a lucrative opportunity to open multiple restaurants, and we are looking forward to meeting with candidates at the Las Vegas show who are looking to diversify their portfolios,” said Escarcega. “Now is the time to commit before our top markets where there is the most opportunity to meet the demand for Central American flavors are sold out."

Initial investments range from $887,250 - $2,126,500*. For more information, visit: https://camperofranchise.com/

*To see the brand’s full reported financials, please reference Pollo Campero’s Franchise Disclosure Document (updated June 7, 2021).

ABOUT POLLO CAMPERO:

Pollo Campero is a fast-casual restaurant chain focused on delighting guests with better-chicken-offerings. Through its flavor and quality, Pollo Campero offers a unique and convenient feel-good eating experience for individual, group/family and catering occasions. Chicken entrees can be ordered either Campero Fried or Citrus-Grilled, bone in or boneless and paired with an array of fresh sides, drinks and desserts for a complete meal. Pollo Campero started as a small family-owned restaurant in Guatemala in 1971 and has grown to one of the biggest chicken chains in the world.