Virginia Beach-based Pool Scouts is a premier pool service franchise focused on delivering a quality, consistent brand experience while providing pool cleaning, maintenance and minor repair services at residential properties. With almost 20 territories across the United States, Pool Scouts has been able to establish itself as the go-to company when it comes to cleaning, maintaining and repairing pools—all backed by its Scout Guarantee promise.
With as much as 56,000 pool service companies around the U.S. from which to choose, Pool Scouts has certainly made a name for itself thanks to its multiple points of differentiation. These include an affordable and efficient business model; a value proposition that positions itself at the front of a fragmented industry; multiple revenue streams; established brand consistency, thanks to its parent company Buzz Franchise Brands; and reliable and professional customer service. These are just a few of the factors that have made Pool Scouts a worthwhile investment for franchise owners since its founding in early 2016.
Below are five reasons why those looking to own a well-positioned franchise should be looking at Pool Scouts.
Affordable and efficient business model
The Pool Scouts business model features a low start-up cost, with an average investment range of $72,200 and $121,475, which allows it to be attractive to first-time entrepreneurs. The investment range remains low due to low initial staffing needs. The brand does not require brick-and-mortar real estate space and is instead designed to be operated out of the franchisee’s home and company-branded vehicle.
In addition to being affordable, the Pool Scouts business model is also efficient. According to Pool Scouts President and Scout Master Michael Wagner, the brand’s business model is based on recurring and predictable revenue. “Pool Scouts cleans, maintains and repairs customers pools on a regular basis,” he said. “So from servicing just one customer, franchisees have the opportunity to provide service up to 52 times in a year for a weekly customer! Additionally, franchisees often acquire neighbors as new customers when repeat services occur in a particular area—this way technicians work more and drive less.” And because franchisees operate mainly from these brand vehicles, every aspect of the business from routing to payment options are mobile-enabled for ease.
Well positioned to take over a fragmented industry
The pool-service industry is quite fragmented, with as many as 56,000 companies around the U.S. However, Pool Scouts illustrates a value proposition that allows it to position itself at the front of the industry. According to Wagner, Pool Scouts stands out from the crowd as it showcases “a much more buttoned-up and professional approach to pool service.” Each Pool Scouts franchisee drives a branded vehicle and sports a Pool Scouts-specific uniform, both of which allow franchisees to constantly market themselves wherever they may go. Pool Scouts also utilizes other marketing techniques such as direct mail, digital marketing and referrals.
Thanks to these techniques, since its inception Pool Scouts has grown its network to almost 46 territories across 9 states with 17 franchisees.
Multiple revenue streams
In addition to being affordable and efficient, the Pool Scouts business model provides franchisees an opportunity for multiple revenue streams. The main source of revenue for franchisees is through cleaning and maintaining residential swimming pools. This includes regular maintenance in territories that can support it year-round, as well as regular seasonal maintenance along with openings and closings in seasonal climates.
“In some cases, based on the franchisees experience level and/or special licenses, they can also do repair work,” Wagner said. “We aren’t the company that ‘guesses’ on how to fix your pool. We only do actual repair work for our customers when we know that franchisee is licensed and has experience in doing so.”
Other opportunities for franchisees to create revenue streams are through salt-water conversions and selling and replacing safety covers.
Part of a consistent, established brand
Pool Scouts was founded by Buzz Franchise Brands, thereby able to reap the many benefits of a consistent and established brand. “The team at Buzz Franchise Brands holds a significant amount of experience in the franchising industry, whether it’s starting brands or running brands,” Wagner said. “Therefore, we are able to take advantage of their expertise in franchise development, marketing, franchisee support and programs … everything.”
Additionally, Buzz Franchise Brands created cohesive systems across all its brands (Home Clean Heroes, British Swim School and Pool Scouts). For example, each brand uses a digital corrugated system that allows for consistency, leverage and scalability, according to Wagner. Using this system also allows franchisees to keep track of customer’s chemical readings, any reports and/or comments or concerns the customer has about their pool.
Reliable and professional customer service
Backed by its Scout Guarantee, Pool Scouts provides a level of reliable and professional customer service that is unmatched in the industry. “We take a targeted approach to the customer,” Wagner said. “It starts with the messaging from the front end all the way to after service is complete. We have really great tools that allow us to effectively communicate with our customers—we are able to text or email them when we’re on the way to their residence, send them reports, provide before and after photos, et cetera.” Pool Scouts will also pick up pool toys, fold up towels and complete any other necessary tasks to ensure a customer’s pool area looks pristine.
Because of Pool Scouts’ front-end marketing, it allows for each franchisee to really focus on their community and providing their customer base with the best service possible, Wagner noted. “We back up all of our work with the Scout Guarantee—if you are not satisfied with our service, we will come back and make sure it merits a 5-star rating. Scout’s honor.”