Pool Scouts
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Buzz Franchise Brands Launches New Pool Service Franchise, Pool Scouts
Franchisor of sister company Mosquito Joe, sees massive potential in a fragmented market
Pool ownership is a dream for countless people. In fact, more than 10 million U.S. homes have made that dream already come true for many. However, according to MarketResearch.com, there are 50,929 pool service businesses providing a disjointed customer experience that varies drastically from market to market, and sometimes block to block.
Enter Pool Scouts. Recently founded by Buzz Franchise Brands, the franchisor of sister company Mosquito Joe, Pool Scouts was created on the same principle that fueled Mosquito Joe’s growth – customer satisfaction first.
According to CEO Kevin Wilson of Buzz Franchise Brands, the company researched many possibilities for a second brand, but ultimately it had to be a business that only delivered a first class experience for its customers.
“We felt that Pool Scouts aligned nicely with our goal of providing a better quality service in a fragmented sector while also complementing the Mosquito Joe brand,” said Wilson in a recent press release.
In an industry rife with inconsistent business branding and service, Pool Scouts is positioned to quickly take over market share. The U.S. market for swimming pool equipment and maintenance products was valued at over $3.4 billion in 2011 and continues to climb, according to the MarketResearch.com Swimming Pool Equipment and Maintenance Products, 2nd Edition report.
The first Pool Scouts location is currently operating in Virginia Beach following the recent acquisition of a local pool company’s service arm. The unit is being run corporately out of Buzz Franchise Brands headquarters. With more than 25 percent of local Virginia Beach Mosquito Joe customers owning a pool, Pool Scouts is looking forward to a strong start. Similar ratios of pool ownership to Mosquito Joe customers exist in the other 210-plus Mosquito Joe territories around the country.
According to Pool Scout President Michael Wagner, Pool Scout franchisees can expect their total initial investment to range between $54,000 and $98,000 with an industry low franchisee fee of $7,500. And with no need for a physical location, a recurring revenue model and an experienced leadership team, Pool Scouts is well positioned to quickly become the market leader.
For more information about franchising with Pool Scouts, click here.
Pool ownership is a dream for countless people. In fact, more than 10 million U.S. homes have made that dream already come true for many. However, according to MarketResearch.com, there are 50,929 pool service businesses providing a disjointed customer experience that varies drastically from market to market, and sometimes block to block.
Enter Pool Scouts. Recently founded by Buzz Franchise Brands, the franchisor of sister company Mosquito Joe, Pool Scouts was created on the same principle that fueled Mosquito Joe’s growth – customer satisfaction first.
According to CEO Kevin Wilson of Buzz Franchise Brands, the company researched many possibilities for a second brand, but ultimately it had to be a business that only delivered a first class experience for its customers.
“We felt that Pool Scouts aligned nicely with our goal of providing a better quality service in a fragmented sector while also complementing the Mosquito Joe brand,” said Wilson in a recent press release.
In an industry rife with inconsistent business branding and service, Pool Scouts is positioned to quickly take over market share. The U.S. market for swimming pool equipment and maintenance products was valued at over $3.4 billion in 2011 and continues to climb, according to the MarketResearch.com Swimming Pool Equipment and Maintenance Products, 2nd Edition report.
The first Pool Scouts location is currently operating in Virginia Beach following the recent acquisition of a local pool company’s service arm. The unit is being run corporately out of Buzz Franchise Brands headquarters. With more than 25 percent of local Virginia Beach Mosquito Joe customers owning a pool, Pool Scouts is looking forward to a strong start. Similar ratios of pool ownership to Mosquito Joe customers exist in the other 210-plus Mosquito Joe territories around the country.
According to Pool Scout President Michael Wagner, Pool Scout franchisees can expect their total initial investment to range between $54,000 and $98,000 with an industry low franchisee fee of $7,500. And with no need for a physical location, a recurring revenue model and an experienced leadership team, Pool Scouts is well positioned to quickly become the market leader.
For more information about franchising with Pool Scouts, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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