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Crain's: Pool Scouts Looks at Geo-targeting to Drive Strategic Growth

Pool Scouts President Michael Wagner explains what he's learned about development since joining Buzz Franchise Brands.

By 1851 Staff1851 Staff Contributions
Updated 3:15PM 12/16/19

Pool Scouts President Michael Wagner was featured in an ongoing column titled "If I Knew Then" in which entrepreneurs and business leaders discuss lessons they have learned throughout their careers.

Crain's spoke with Wagner about how he has learned to make strategic business decisions, including targeting geographic areas such as Nashville that will generate success for Pool Scouts. 

Said Wagner to Crain's, "Now, we are spending money and efforts in areas that will bring Pool Scouts more success. We have fewer leads, but more targeted leads in the right areas. It has really helped us generate a lot more success."

You can view the entire article here

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