Fueled By Three New Franchise Agreements, Pool Scouts is Seeing Significant Growth in the Dallas/Fort Worth Area Amid the Pandemic

Pool Scouts, a Virginia-based residential pool cleaning, maintenance and minor repair service franchise with 50 units across eight states, recently signed three new franchisees who have committed to multiple territories in the Dallas/Fort Worth area: Curtis Boyden; Michael Luckey and Jason Richardson; and Steve and Michelle Stern.

Pool Scouts’ newest franchisees, all of whom purchased three territories, bring the industry-leading brand to 15 occupied territories in the Dallas/Fort Worth area, with capacity for 12 remaining territories.

As the country continues to work and learn from home during the pandemic, pool usage has been on a steady incline as a main source of entertainment, stress relief and exercise — meaning the need for pool-cleaning services is at an all-time high. The brand’s rapid growth in surrounding areas has caught the attention of the new neighborhoods it plans to service, creating a sense of familiarity around the Pool Scouts name before these new franchisees even get started.

“Two of our existing franchisees are in neighboring territories,” said Michael Wagner, President of the Pool Scouts brand. “That gives us tight concentration in a small area and makes it feel like the brand is all over the place. Customers recognize Pool Scouts as the brand to go to, and we’re seeing continued excitement and growth around the brand.”

The Dallas/Fort Worth area sees high pool usage from residents year-round and interest in installing new pools continues to climb — both good indicators of what the future needs of the industry will look like in the area. 

“I pinch myself thinking about the near-44 percent growth with existing franchise business,” said Wagner. “We’re blessed to be in a pocket of essential services. People are using their pools more than they ever have, and pool construction is going crazy across the country — there are waiting lists to have pools constructed. All of this bodes well for the future of Pool Scouts. We’ll continue to service more customers year-round in Dallas, but in spring of next year there will be new neighborhoods of pools, and we’re going to see great organic growth.”

As Wagner states, pool services have been deemed essential, and fortunately for its franchisees it’s an industry that is socially distant by nature. For franchisee Steve Stern in North Dallas and Park Cities, being able to make his clients feel comfortable and safe as he is providing an essential service has been important to him as a new business owner.

“Pool maintenance became an essential service when COVID-19 hit,” said Stern. “A lot of people don't know how to — nor do they want to — take care of their own pool. There is definitely a gap in responsibility for maintaining a pool. With people in their backyards now more than ever, we felt that this would be a great business to get involved in, and we’re happy we’re able to do it safely.” 

Curtis Boyden, another new franchisee with Pool Scouts in North Fort Worth, said it was the stability in revenue that sold him on the opportunity to franchise with the brand. 

“I discovered that with Pool Scouts there is the opportunity for recurring revenue in a business that could elsewhere just be seasonal,” said Boyden. “Pool Scouts provides a recurring service with clients whom I can build relationships with as well. The territories available to me were also part of the reason I chose Pool Scouts. I could get into three territories for a reasonable price as opposed to just one territory.”

Wagner says he is excited to welcome so many new franchisees to the Dallas/Fort Worth area, and is looking forward to continuing to grow the Pool Scouts family. 

“There’s been a ton of synergy among new and existing franchisees that’s translated well to everybody as we continue to grow,” said Wagner. “All of these three new franchisees bring something different to the table in terms of experience, and I think it’s going to be hugely beneficial to the brand. It’s a really exciting time to be a part of this industry, and I’m excited to see Pool Scouts establish itself further with the help of new faces.” 

Pool Scouts is looking to further expand its Texas footprint in Dallas, Houston, San Antonio and Austin.

The startup costs for a Pool Scouts franchise range from $80,400 to $133,300. To learn more about franchising with Pool Scouts, visit 

https://poolscoutsfranchise.com/.