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Popeyes&rsquo; trendy chicken sandwich <a href="https://1851franchise.com/it-was-fun-while-it-lasted-popeyes-has-officially-sold-out-of-its-new-chicken-sandwich-2710867" style="text-decoration-line:none" target="_blank">may be out of stock for a while</a>, but the brand isn&rsquo;t giving up on the buzz just yet. Now, the chain is inviting customers to <a href="https://www.restaurantdive.com/news/popeyes-asks-customers-to-byo-bun-after-chicken-sandwich-sellout/562776/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">&quot;BYOB &ndash; Bring Your Own Bun.&rdquo;</a>

<a href="https://twitter.com/PopeyesChicken/status/1172118882154364929?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1172118882154364929&amp%3Bref_url=https%3A%2F%2Fwww.delish.com%2Ffood-news%2Fa29035970%2Fpopeyes-byo-bun-sandwich-reactions%2F&utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to a recent tweet</a>, Popeyes is encouraging customers to order a 3-piece meal and make a sandwich with their own bun. To promote the idea, the <a href="https://youtu.be/JQjiOKM9WRc?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">brand has released a video</a> showing perplexed customers grappling with the idea.&nbsp;

While the marketing stunt is obviously a bit tongue-in-cheek, customers aren&rsquo;t too happy. One user even brought up <a href="https://1851franchise.com/popeyes-chicken-sandwich-has-started-serious-twitter-beef-2710776" style="text-decoration-line:none" target="_blank">the chain&rsquo;s recent beef </a>with Chick-fil-A, <a href="https://twitter.com/TheKitchenista/status/1172142503019057152?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1172142503019057152&amp%3Bref_url=https%3A%2F%2Fwww.delish.com%2Ffood-news%2Fa29035970%2Fpopeyes-byo-bun-sandwich-reactions%2F&utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">tweeting</a>, &ldquo;Popeyes is asking you to assemble a chicken sandwich at home like IKEA furniture. Wow. Chick-fil-A would never.&rdquo; Another <a href="https://twitter.com/BobbyKoveck/status/1172278899885191169?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Twitter user</a> took it one step further, saying, &ldquo;This is the worst marketing I&rsquo;ve ever seen.&rdquo;

Believe it or not, this isn&rsquo;t the first time a QSR chain has tried to turn a supply shortage&nbsp; into a marketing stunt. In February of last year, <a href="https://www.bbc.com/news/newsbeat-43169625?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">KFC took out ads in newspapers showing an empty bucket</a> after <a href="https://www.inc.com/peter-economy/kfcs-surprisingly-brilliant-move-might-have-just-changed-future-of-fast-food-forever.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">running out of chicken at 900 restaurants in the UK</a>.&nbsp;

Still, besides selling out, the Popeyes sandwich was one of the most successful fast-food product launches in recent memory. The franchise generated $65 million earned media value in the first two weeks after the launch, according to <a href="https://www.vox.com/the-goods/2019/9/6/20852676/popeyes-chicken-sandwich-chick-fil-a-sandwich-wars?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Apex Marketing Group</a>, and even <a href="https://www.cnbc.com/2019/09/09/popeyes-sold-an-estimated-1000-chicken-sandwiches-a-day-doubling-store-traffic.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">doubled its average store traffic</a>.&nbsp;

While QSR and fast casual franchisors <a href="https://1851franchise.com/taco-bell-reveals-cause-of-the-great-tortilla-shortage-2710660" style="text-decoration-line:none" target="_blank">learn how to deal with shortages</a>, perhaps Popeyes is setting a good example&mdash;as the old saying goes, &quot;There&#39;s no such thing as bad publicity.&quot;

To read more on the story, <a href="https://www.wsj.com/articles/popeyes-chicken-idea-could-come-home-to-roost-11568393194?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">click here</a>.

Popeyes Makes the Best Out of a Bad Situation With Funny 'Bring Your Own Bun' Campaign

1851 Franchise

The chicken franchise is finding creative ways to deal with its recent shortage of chicken sandwiches. 


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