Premium Service Brands
1851: What inspired the creation of PSB?
Paul Flick: The Premium Service Brands company started in 2006 with the long-term vision of collecting multiple home service franchise brands under one umbrella focused on serving single-family homeowners. Today, Premium Service Brands features nine brands: 360? Painting, ProLift Garage Doors, Maid Right, Kitchen Wise, Renew Crew, Rubbish Works Junk Removal, The Grout Medic, House Doctors and RooterMan.
If someone is hiring a company to paint the home, they may also need handyman work, kitchen organization, exterior cleaning or any other variety of services in the home. Premium Service Brands was created to leverage that end-user while allowing franchise partners to invest in multiple brands. If they own a 360º Painting, for example, they can also take on House Doctors, which creates multiple revenue streams for them and ensures they aren’t put in a box.
1851: What makes Premium Service Brands stand out in the home services industry?
Flick: On the consumer side, it is our level of customer service experience, hands down. We have our own in-house call center; it is not a third-party company. From the moment a prospective customer reaches out to us, they always deal with a PSB employee from start to finish.
On the franchisor side, our training and support really set us apart. We offer four weeks of training, including one week of onboarding, two weeks of virtual training and one week in the classroom. We are also the only franchisor that uses virtual reality to train our franchise partners. They can leverage these A.I. tools to virtually interact with customers, practice their sales skills or lead and manage crews. Our training is really best-in-class, and our support is no different. We have the lowest ratio of franchisees to coaches in the industry, which allows each owner to receive more one-on-one attention and support.
1851: What are some of the milestones in the brand’s history that have led to its success?
Flick: The biggest milestone would have to be the first time we crossed over $100 million in systemwide revenue. This was around the same time we officially launched our second franchise brand under the Premium Service Brands umbrella.
This past year we also celebrated a huge milestone with our largest ever acquisition, which put us at over 1,000 units throughout North America.
1851: What does an ideal Premium Service Brands franchisee look like?
Flick: The ideal PSB franchisee is open-minded and willing to follow the system with good communication skills and a strong work ethic. Overall, I would say character and integrity are the two most important qualities we look for in a franchisee.
1851: What’s next for Premium Service Brands?
Flick: We will continue to pursue acquisitions as long as they are done in a managed way where we can support new franchise partners and transition them over to our platform. That will be a big growth opportunity looking ahead, as well as organic growth. We have a lot of white space and opportunities to bring on new franchise owners. Overall, we want to get to one billion dollars in systemwide revenue.
For more information on franchising with Premium Service Brands, visit https://www.premiumservicebrands.com/about-us/.