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CMOs and other marketing leaders must help franchisees understand how investing in marketing builds their location and the brand as a whole.As brands such as&nbsp;<a href="https://propertymanagementincfranchise.com/?gclid=Cj0KCQjw2MWVBhCQARIsAIjbwoN-yMZa69C1GlaW9YfLcqN_W-Y9H-SPy9FEAYqHJf_68Sl2ukmqV4AaAv2CEALw_wcB&amp%3Butm_source=GoogleAds&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisingcom-involving-franchisees-in-your-marketing-programs-part-1-2719455" target="_blank" rel="nofollow">Property Management Inc. (PMI)</a> roll out new technologies and programs to promote their brand, a comprehensive marketing plan is critical to secure franchisee buy-in to a brand’s marketing spend. In an ever-changing marketplace, growth comes from the need for transparency among franchisors and franchisees.“It’s all about setting up your franchisees for success,” says PMI. “Even though there is no one-size-fits-all approach to certain challenges when it comes to marketing, there are systems and processes we can put in place with marketing operations that can help drive a business. The goals are to be strategic with that and make sure everything ladders up to the parent brand.”Marketing fees typically range from 2% to 5% of a franchisee’s gross revenue, so owners want to ensure they get what they are paying for.&nbsp;View the full article&nbsp;<a href="https://www.franchising.com/articles/involving_franchisees_in_your_marketing_programs_part_1.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisingcom-involving-franchisees-in-your-marketing-programs-part-1-2719455" target="_blank" rel="nofollow">here</a> at Franchising.com.

Franchisee Involvement in Marketing Programs | 1851 Franchise

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Property Management Inc. speaks to balancing both sides of the franchise consumer marketing dynamic after COVID redefines the brand's marketing strategies.


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