Franchisor Stories
Franchise Opportunity Deep Dive:Puddle Pool Services offers a year-round, recurring-revenue pool maintenance business with transparent pricing and comprehensive franchise support.
Puddle Pool Services is a fast-growing pool cleaning and maintenance franchise offering year-round services for residential and commercial pools across North America. The brand provides a consistent and thriving business model with multiple streams of revenue, including pool cleaning, hot tub maintenance, water feature maintenance, pool inspections and more. With a strong commitment to customer service, transparent pricing and advanced technology, Puddle Pool Services positions itself as an essential business in the pool care industry.
Puddle Pool Services was founded by Mark Amery in Vancouver, Canada. With an extensive background in developing service-based franchise businesses, Amery designed the brand to be a game-changer in the pool maintenance industry. Puddle Pool Services offers a wide range of pool and hot tub cleaning services, operating year-round to meet the needs of both residential and commercial customers. The brand is known for its transparent pricing, uniformed staff, fully branded vehicles and commitment to customer satisfaction.
Mission: Puddle Pool Services is dedicated to providing reliable, high-quality pool and hot tub maintenance services to residential and commercial clients, ensuring year-round customer satisfaction and safety.
Vision: Puddle Pool Services aims to be the leading pool maintenance brand across North America by delivering exceptional service, building strong customer relationships and supporting franchise owners with innovative tools and comprehensive training.
Puddle Pool Services is actively expanding its franchise network across the United States and Canada. While specific available territories are not listed publicly, the brand offers pre-set territories that are strategically carved out to ensure each franchise owner has a balanced and profitable area to operate. These Perfect Puddle Locations are designed to provide optimal market coverage while preventing over-saturation, allowing franchisees to maximize their revenue potential.
Initial Costs: The estimated initial investment ranges from $95,100 to $118,800. Here is a breakdown of the associated costs:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $49,500 | $49,500 |
| Training Expenses | $1,500 | $2,500 |
| Initial Marketing Launch | $10,000 | $15,000 |
| Initial Inventory of Tools, Equipment & Chemicals | $7,500 | $9,000 |
| Business Licenses & Permits | $1,000 | $2,500 |
| Computer System | $1,000 | $3,000 |
| CRM Setup | $1,000 | $2,000 |
| Vehicle Lease | $1,800 | $5,100 |
| Vehicle Wrap | $5,000 | $7,000 |
| Professional Fees | $2,000 | $4,000 |
| Uniforms, Business Cards, Other Physical Marketing Materials | $2,000 | $3,000 |
| Insurance | $800 | $1,200 |
| Operating Expenses & Additional Funds (3 Months) | $12,000 | $15,000 |
Initial Franchise Fee: The franchise fee for opening a Puddle Pool location is $49,500, which is due upon signing the Franchise Agreement.
Ongoing Fees: Puddle Pool franchisees are responsible for the following ongoing fees and payments:
| Type of Fee | Amount |
| Royalty Fee | 7% of gross revenue or $150 per week per territory, whichever is greater |
| Year 1 Required Minimum Expenditure for Local Marketing & Advertising | $9,000 a year |
| Year 2 and Forward Required Minimum Expenditure for Local Marketing & Advertising | $600 monthly |
| Brand Development Fund Contribution | 2% of gross revenue per month |
| Technology Fee | $199 monthly |
| Call Center Fee | $249 monthly |
| Required Third-Party Bookkeeping & Accounting Fees | $450-$650 a month |
ROI Potential: Below are the gross revenues for two franchise locations and one corporate location in 2023:
| Franchisee | 2023 Gross Revenue |
| Franchisee #1 (Maple Ridge, California) | $175,457 |
| Franchisee #2 (Hamilton, California) | $191,895 |
| Corporate (California) | $544,817 |
Puddle Pool Services provides extensive training through its proprietary "Puddle University," covering all aspects of running the business, from booking and pool cleaning to scaling a territory. Franchisees receive both in-class and in-field training to ensure they are well-prepared.
To qualify as a Puddle Pool Services franchisee, candidates must meet the following criteria:
While no prior experience in pool maintenance is necessary, franchisees should have a strong customer service orientation, business acumen and a willingness to follow the Puddle Pool Services system.
While Puddle Pool Services does not provide direct financing, they have established relationships with external financial institutions to support new franchise partners.
"Very easy to operate and scale. After 2 months of being in operation, we are hiring our first employee. The growth is unbelievable."
- Kat, Franchise Partner
"Everything from the initial training to the final stages of launch was awesome. Calls coming in during training, interaction with real life clients made it exciting"
- Bri, Franchise Partner
"The Puddle Support and Systems let me run the business, schedule the technicians where to go all from my phone. I love it"
- Mike, Franchise Partner
You can view these and other testimonials here.
The swimming pool cleaning services industry in the U.S. has shown steady growth, with revenue climbing at a compound annual growth rate (CAGR) of 2.8% to reach an estimated $7.2 billion by the end of 2024. This growth is attributed to rising consumer spending and an increase in residential pool ownership. Homeowners are investing more in pool maintenance as disposable income rises, and commercial establishments are maintaining high standards of hygiene and safety.
The industry benefits from the trend toward outsourcing pool cleaning, especially with recurring service contracts that ensure stable revenue streams. Additionally, the rise of automation in pool cleaning has increased operational efficiency, allowing companies to service more pools daily.
Puddle Pool Services operates in a competitive landscape but differentiates itself through transparent pricing, year-round services, and advanced technology like custom CRM systems and real-time service reports. Its focus on strong branding, comprehensive franchise support, and a home-based recurring revenue model gives it an edge over traditional pool service providers.
Primary competitors include:
Puddle Pool Services has a streamlined and supportive application process designed to help prospective franchisees understand the business model, evaluate the opportunity, and get started with confidence. The process is broken down into three key stages:
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
