P.volve Expanding Studio Footprint, with Multiple Franchise Signings in 2022 So Far

P.volve, a boutique fitness franchise with a hybrid model of studio locations and on-demand virtual workouts, is quickly growing its footprint in the United States and Canada. The brand has executed a number of franchise agreements in the first half of the year and are in conversation with several other interested parties.

In January 2022, P.volve awarded a franchise agreement in Victoria, BC, to bring a studio to Canada. The brand is bringing a big presence to Southern California, where the first of several San Diego studios is slated to open in the fall, and an agreement was awarded for two other locations in Carlsbad and Encinitas. A lease agreement was signed for a studio in Nashville, Tennessee, as well, which is currently under construction and slated to open for members in 2023.

P.volve also recently hosted a Meet the Team event for Calgary and the team expects to award this territory very soon.

In addition, the brand is “having additional conversations in markets across the US including LA, Virginia, Philadelphia, Chicago, New York, San Francisco and Houston, said Alex Puccillo, Director of Franchise Development at P.volve.

With the ambitious franchise interest and signings the brand has experienced, it expects to open up to ten studio locations in 2023. Those projections set up the brand, which currently only has studios in New York, Chicago and Los Angeles, for 366% growth in less than two years.

The rapidly growing brick-and-mortar footprint will be monumental for the company. Members from the digital platform will now have access to physical locations to take in-person classes with trainers, use P.volve’s patented equipment and interact with the studio space's retail component.

“We are excited to continue disrupting the category and growing our footprint of studios globally. We will continue to allow our on-demand members to join a local studio community and provide our members, health and wellness professionals, and investors the opportunity to bring the P.volve Method to their local market,” said Julie Cartwright, Brand President.

P.volve’s corporate team has been working diligently and expanding their impact to be ready for this big surge of growth. The brand recently promoted Lead LA Trainer Dani Coleman to director of instructor training for franchises. It expanded the franchise team with Amanda Steckler as franchise marketing manager and Emily Ebsworth as franchise business coach.

Total investment ranges from $399,950–$724,500. For more information on franchising with P.volve, visit https://pvolvefranchise.com.

ABOUT P.VOLVE:

P.volve is a leading science-backed, holistic fitness Method for women that harnesses the power of functional movement to nourish and heal while it shapes, tones, and strengthens. The Method supports women’s evolving needs and empowers its members to move with ease—for life. Experienced in-studio and virtually, P.volve offers a growing franchise studio footprint, proprietary equipment, an on-demand and live-streaming platform, and a recovery supplement. P.volve launched in November 2017 and was co-founded by Rachel Katzman, in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CONTACTS, SmileDirectClub and Quicken Loans. Available worldwide, P.volve is headquartered in New York City. For more information, please visit www.pvolve.com and @pvolve on Instagram.