P.volve’s Meet The Team Events Offer Franchisee Prospects an In-Depth Look at the Brand

P.volve, a boutique fitness brand that combines the power of functional movement with patented resistance equipment, is in its second year of franchising and has developed an immersive and informative “Meet The Team” day that culminates the discovery process. Since launching the efforts, the company has seen a great deal of franchise interest and the executives at P.volve have worked diligently to put together a dynamic event to educate potential candidates.

The brand has company-owned studios in Los Angeles, Chicago and New York with franchise studios opening soon in Nashville, San Diego and Victoria, British Columbia. With P.volve’s goal to have 250 franchise agreements awarded in the next five years, the team wanted to ensure the concept of P.volve ownership is laid out in the most efficient way possible, so interested parties can get the full-picture view.

They have instituted Meet The Team events to do just that. The sixth and final step in the development process before signing a franchise agreement, it’s an opportunity for prospective franchise owners to come to the P.volve franchise offices in Chicago, and learn information from leaders in the company as well as see the offices and studio.

“It's really being able to spend time with the individuals who will be supporting you along the way and being able to see how passionate we are,” explained Alex Puccillo, P.volve’s Director of Franchise Development.  

The two-day event starts with the candidate doing a meet-and-greet with key members of the team at the Chicago studio, along with a tour of the facility. Then, they get right to it, taking a class led by a top P.volve trainer alongside members.

“For a lot of our candidates, it's the first time that they're working out in an actual studio. We get them set up on our digital platforms for on-demand and live virtual experiences prior, but there's nothing like taking an in-studio class,” said Puccillo. “This is the moment our candidates get to see how beautiful our studios are and get to experience the energy, camaraderie, and trainer expertise with the in studio workout."

Then follows a dinner hosted by brand President Julie Cartwright, where candidates get to know her, Puccillo and RJ Krone, Vice President of Franchise Operations, on a more personal level - and vice versa. 

The following day is kicked off with a message from Rachel Katzman, Co-Founder and President, and a chance for the candidates to ask her questions about the history of the company and her perspective on things. Next, Cartwright presents on the values, mission, business model and P.volve’s plans, “explaining what drives her and Rachel and what drives the company forward,” said Puccillo. 

After that is an overview about P.volve’s marketing strategies, hosted by Jill Brand, Executive Director of Brand, Content and Community and Amanda Steckler, Manager of Studio and Franchise Marketing. One of the major things this segment stresses is “understanding what a pre-sale marketing plan looks like to obtain foundational members pre-opening,” Puccillo explained. 

Method, recruiting and training is the following topic, which is a meeting hosted by Antonietta Vicario, Vice President of Talent and Training and  Dani Coleman, Director of Instructor Training. During this time, the candidates receive an in-depth lesson on the creation and thoughtful design of the P.volve Method, which highlights using primary muscles and often-neglected stabilizer muscles as one holistic unit, strengthening areas of instability and sensitivity. They also discuss how the brand recruits its phenomenal trainers and what the 100-hour immersive training program and learning management software looks like. 

“Then we'll get into more about sales and operations,” said Puccillo. Krone and Emily Ebsworth, franchise business coach offer a detailed studio tour, and Ashley Cicurel, P.volve project manager, discusses the design, and strategic partners for real estate and construction. 

Subsequently, candidates meet with the real estate team P.volve is partnered with Colliers-International in Chicago and become familiarized with the real estate process. It’s vital that they understand the commitments involved, as the brand looks to execute signings and begin the real estate onboarding stages fairly quickly after the conclusion of the Meet The Team event. 

Puccillo, Krone and Cicurel then spend more time with the candidates going over the next steps. If they get a verbal commitment to move forward, they look at territory and mapping software and discuss next steps and work to execute agreements within the next couple weeks.

P.volve is excited to host more Meet The Team events for investors inquiring about the unique and rewarding opportunity to be a part of the franchise and own a studio. The company just held “Meet The Team” days with interested parties in Dallas and Calgary and is eager to show others the model and method. 

Total investment ranges from $399,950-$724,500. For more information on franchising with P.volve, visit https://pvolvefranchise.com.