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QSR: 5 Key Drivers to Impact Growth in 2015
A peek into what may affect bottom lines in the year ahead.
Restaurant industry sales are forecast to hit a record high in 2015, with various drivers impacting growth, according to QSR.
Examples include IPOs and private equity involvement, as well as global food cravings and capital expenditures.
E-restaurants were also spotlighted.
“In the midst of the evolving digital revolution, the restaurant sector can’t escape customers’ desires for a more seamless experience,” QSR stated. “The [National Restaurant Association’s] Industry Forecast found that about a quarter of consumers see technology as being an important feature in their choice of restaurant.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
