Growing a Franchise
QSR: Brand Loyalty Is Far From Dead
Despite what you may have heard, recent data proves that consumers, even millennials, are still positioned for customer loyalty
Recent data shows that “brand loyalty is alive, well, and living in the hearts of many millennials,” according to QSR. Surveys from Facebook IQ and Buzz Marketing Group indicated that millennials are just as likely to be loyal customers as Baby Boomers.
“Loyalty is far from dead,” says Marinn Jackson, head of industry, restaurants, and global marketing services at Facebook IQ to QSR. “Millennials want to be loyal to your brand—but you need to give them a reason to do so.”
QSR suggests focusing on the following to increase your business’s customer loyalty:
Provide a quality product
Sounds simple enough, right? But in this day and age when there are so many options, now is time to provide a competitive product.
Make customers feel good about your service
When businesses provide great customer service, it sticks.
When businesses provide great customer service, it sticks.
Provide options
Back to the idea of great quality, make sure that you have an array of quality options to keep your customers happy.
Back to the idea of great quality, make sure that you have an array of quality options to keep your customers happy.
Make it kid friendly
Bringing a child to a business, especially a restaurant, can be extra challenging. Make it as easy for parents as possible, and they’ll be with you for the long run.
Bringing a child to a business, especially a restaurant, can be extra challenging. Make it as easy for parents as possible, and they’ll be with you for the long run.
Reach people where they’re at
Millennials especially are getting most of their information from their phones and other technology. Make sure you have a strong digital presence to meet people at their level.
Millennials especially are getting most of their information from their phones and other technology. Make sure you have a strong digital presence to meet people at their level.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
