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<a href="http://www.deltacofranchise.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-del-taco-looks-to-differentiate-from-taco-bell-chipotle-with-brand-refresh-2706946" target="_blank" rel="nofollow" target="_blank">Del Taco</a> has seen 18 consecutive quarters of same-store growth. According to <a href="https://www.qsrmagazine.com/news/del-taco-looks-differentiate-taco-bell-chipotle-brand-refresh?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-del-taco-looks-to-differentiate-from-taco-bell-chipotle-with-brand-refresh-2706946" target="_blank" rel="nofollow" target="_blank">QSR&nbsp;Magazine</a>, to build off that success, the taco franchise unveiled a system-wide&nbsp;brand refresh that combines front- and back-of-house enhancements.&nbsp;

The refresh includes&nbsp;reimagined&nbsp;packaging, interior and exterior design enhancements, new&nbsp;quesadilla&nbsp;equipment and a rewed focus on the preparation that goes into their freshly chopped ingredients.

&ldquo;We&rsquo;re further leaning into what enables this brand to continue to differentiate itself from Taco Bell and Chipotle, with industry-leading value and traditional food prep, where our team members chop, dice, shred and grill throughout the day,&rdquo; says M. Barry Westrum, Del Taco&rsquo;s chief marketing officer.

<a href="https://www.qsrmagazine.com/news/del-taco-looks-differentiate-taco-bell-chipotle-brand-refresh?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-del-taco-looks-to-differentiate-from-taco-bell-chipotle-with-brand-refresh-2706946" target="_blank" rel="nofollow" target="_blank">Click here</a> for the full story.&nbsp;

&nbsp;

QSR: Del Taco Looks to Differentiate from Taco Bell, Chipotle with Brand Refresh

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The taco franchise has seen five fiscal years of positive company traffic. 

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QSR: Del Taco Looks to Differentiate from Taco Bell, Chipotle with Brand Refresh

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