QSR: Del Taco Looks to Differentiate from Taco Bell, Chipotle with Brand Refresh

Del Taco has seen 18 consecutive quarters of same-store growth. According to QSR Magazine, to build off that success, the taco franchise unveiled a system-wide brand refresh that combines front- and back-of-house enhancements. 

The refresh includes reimagined packaging, interior and exterior design enhancements, new quesadilla equipment and a rewed focus on the preparation that goes into their freshly chopped ingredients.

“We’re further leaning into what enables this brand to continue to differentiate itself from Taco Bell and Chipotle, with industry-leading value and traditional food prep, where our team members chop, dice, shred and grill throughout the day,” says M. Barry Westrum, Del Taco’s chief marketing officer.

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