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In 2015, Domino&rsquo;s rolled out their Piece of the Pie rewards program, a point-based incentives program that offers discounted food for returning customers. That program has recently been expanded to offer unique, non-food incentives, including a contest to win shares of Domino&rsquo;s stock.

Millions of customers have signed up for the Piece of the Pie program, and <a href="https://www.qsrmagazine.com/news/how-domino-s-loyalty-program-paying?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-how-dominos-loyalty-program-is-paying-off-2704604" target="_blank" rel="nofollow">QSR reports</a> that the franchise is leaning on the loyalty program to drive sales for the next quarter. To that end, Domino&rsquo;s is preparing a national television ad campaign to market Piece of the Pie specifically.

From the article:

Domino&rsquo;s CEO Patrick Doyle said Thursday during a conference call that its loyalty program has continued to be a significant driver of the brand&rsquo;s sales growth through increased frequency of existing customers.&nbsp;

The loyalty program includes millions of customers and Doyle said the brand will continue to expand and market it. In the fourth quarter of this year, Domino&rsquo;s has planned a TV advertising campaign for Piece of the Pie.

Read the full article at <a href="https://www.qsrmagazine.com/news/how-domino-s-loyalty-program-paying?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-how-dominos-loyalty-program-is-paying-off-2704604" target="_blank" rel="nofollow">qsr.com</a>.

Domino's Pizza, Piece of the Pie, Rewards Program, Loyalty Program, QSR

QSR: How Domino’s Loyalty Program is Paying Off

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The pizza chain attributes continued sales growth to an attractive customer-loyalty program

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QSR: How Domino’s Loyalty Program is Paying Off

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