QSR Magazine: 4 Ways Brands Can Improve the Order Ahead Experience

Ordering food ahead of arrival is a growing trend in the restaurant industry. According to a recent article in QSR Magazine, this trend is influencing consumer behavior in a big way. In order to keep up with these changes, it is important that businesses focus on offering convenient and simple systems.

One way that this can be accomplished is by making it easier for customers to repeat their order. Many businesses are including quick reorder options within their apps. The faster this process is, the easier it is for consumers to create a habit. 

Another important thing to keep in mind is finding a balance between order ahead and in-store experiences. Brands may choose to create designated areas for pickup in order to keep the mobile ordering experience separate from that of in-store customers. This keeps things running smoothly and efficiently.

Other things consider when implementing order ahead options include ensuring food is the proper temperature upon pickup and finding a convenient way for consumers to check in on arrival.

Read the full article here.