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Chipotle has had ongoing problems for the past few years but is refocusing on its&nbsp;vision. The brand&#39;s new campaign focused on waste reduction with a goal of&nbsp;diverting half of its waste from landfills by 2020.<a href="https://www.qsrmagazine.com/sustainability/chipotle-sets-bold-waste-reduction-goals?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-chipotle-sets-bold-waste-reduction-goals-2706226" target="_blank" rel="nofollow" target="_blank"> QSR Magazine</a>&nbsp;noted the new campaign is an extension of its 2015 plan which increased&nbsp;the restaurants&#39; diversion rate from&nbsp;31 perfect to 40 percent.&nbsp;

&ldquo;Increasing our waste diversion rate to 50 percent is an ambitious goal, but we feel it&#39;s important to be assertive in our efforts to advance our purpose,&quot; Caitlin Leibert, head of sustainability at Chipotle, said in a statement. &quot;We remain deeply dedicated to bringing guests great tasting food while upholding Chipotle&#39;s values and commitment to food made with respect for the land and environment.&quot;&nbsp;

The brand plans to make this campaign&nbsp;successful so by minimizing food waste during preparation, readjusting it&#39;s food preparation to minimize end-of-day waste, recycling, performing regular&nbsp;waste audits, expanding its food donation program and composting.&nbsp;

<a href="https://www.qsrmagazine.com/sustainability/chipotle-sets-bold-waste-reduction-goals?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-chipotle-sets-bold-waste-reduction-goals-2706226" target="_blank" rel="nofollow" target="_blank">Click here</a> for the full story.&nbsp;

QSR Magazine: Chipotle Sets Bold Waste Reduction Goals

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By 2020, the restaurants plans to divert half of its waste from landfills. 

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QSR Magazine: Chipotle Sets Bold Waste Reduction Goals

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