The pizza brand has a history of capitalizing on the buzz surrounding the college basketball tournament.
March Madness is officially underway, and brands are finding unique ways of taking advantage of it. Domino’s, for example, rolled out a deal where carryout customers can buy one menu-priced pizza and get another one for free. According to QSR Magazine, the deal runs for those who order online, via Amazon Alexa, Slack, Facebook Messenger or any of the brand’s apps through March 18.
Domino’s spokesperson Jenny Fouracre said, “The first week of tournament games has officially begun, and we wanted to give basketball fans a special deal as they’re gathering around the TV. Fans can take advantage of two carryout pizzas for the price of one when they order on any of Domino’s digital ordering channels.”
Capitalizing on the momentum of March Madness is a smart move for Domino’s as well as other franchise brands. The pizza chain has proven that it’s a recipe for success—Domino’s sold more than 2 million pizzas during the 2017 semifinals and championship game night combined during the college basketball tournament last year.