The brand seeks to reward one loyal fan with a 12-city tour and control over its social media accounts.
Moe's Southwest Grill has been on the hunt for the right fan to fill the role of chief taco officer. According to a recent article in QSR Magazine, the brand is using social media to determine which loyalty-program member is the best fit for the position. The campaign has been successfully boosting buzz around the brand.
"I always knew we had passionate, loyal fans, but this really just reiterated how passionate and loyal they are. And that they have been with us for the last 18 years, that they come pretty regularly, and that they love that we take their opinion into account,” said senior social media manager, Victoria Nielsen.
The winner of the competition will take part in Moe's 12-city tour this June and be responsible for running the brand's social media accounts during the experience. The first round of the competition received 270 entries. Moe's selected three finalists from the list and fans will be responsible for voting on social media to determine the final outcome.
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