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Subway has recently unveiled a complete visual rebrand. The update includes a modernized logo, new packaging and a new layout designed to appeal to younger customers.&nbsp;&nbsp;

One major change is the fact that customers will now be able to see the&nbsp;vegetables before they are sliced. This change was initially included to emphasize the freshness of produce to consumers.

According to an&nbsp;<a href="https://www.qsrmagazine.com/design/subway-reveals-major-new-brand-look?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-subway-reveals-major-new-brand-look-2703345" target="_blank" rel="nofollow" target="_blank">article in QSR,</a> the company later found that the new layout helped to tell their brand story.&nbsp;

Chris Carroll, chief advertising officer for Subway, said, &quot;What we found in those locations, time and time again, were customers saying, &#39;I didn&#39;t know you sliced your vegetables. Are you the first one to do that?&#39;&quot;&nbsp;

According to QSR, this was a&nbsp;revelation to the company. They&#39;d assumed customers knew the&nbsp;vegetables were prepped in house, but the connection was not as clear as they&#39;d thought.&nbsp;

Subway will also integrate technology into the rebrand. Coca-Cola Freestyle machines will be added to locations, and the brand will introduce kiosk and mobile ordering options.&nbsp;Subway hopes the rebrand will help solidify its place at the forefront of its category for freshness.&nbsp;

Read the full article&nbsp;<a href="https://www.qsrmagazine.com/design/subway-reveals-major-new-brand-look?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-subway-reveals-major-new-brand-look-2703345" target="_blank" rel="nofollow" target="_blank">here</a>. 
&nbsp;

QSR Magazine: Subway Reveals Major New Brand Look

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Subway rebrand aims to appeal to younger audiences and solidify the company's reputation for freshness.

qsr-magazine-subway-reveals-major-new-brand-look

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QSR Magazine: Subway Reveals Major New Brand Look

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