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For many, COVID-19 has taken a toll on businesses — especially those in the restaurant industry. With locations closing and reopening at lower capacities, restaurant owners were really only left with two options: to pivot operations rapidly or close their doors for good. But those options weren’t cutting it for Matt Friedman, CEO and founder of the fast-casual wing franchise <a href="https://www.wingzone.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-wing-zone-recognized-among-the-top-11-restaurants-positioned-to-endure-the-covid-pandemic-2713615" target="_blank" rel="nofollow">Wing Zone</a>. Friedman developed a model for the brand that was built to sustain a global pandemic. A recent roundup in<a href="https://www.qsrmagazine.com/content/11-restaurants-positioned-endure-covid-pandemic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-wing-zone-recognized-among-the-top-11-restaurants-positioned-to-endure-the-covid-pandemic-2713615" target="_blank" rel="nofollow"> QSR Magazine</a> dives deep into the factors that contributed to the top 11 restaurant brands’ growth amidst COVID-19 including digital sales, menu updates and store development among others.While many restaurants have leaned heavily on third-party delivery services like Postmates and UberEats to keep sales afloat, Friedman stuck by his original method of in-house delivery. Not only has he found that this method improved customer loyalty, but it also allowed <a href="https://1851franchise.com/wingzone/info">Wing Zone</a> to add hundreds of jobs to their roster. Pre-pandemic, this wouldn’t have&nbsp; been possible given that&nbsp; the demand for delivery drivers with third-party services was extremely high. In sticking with their in-house delivery model, Wing Zone has seen unprecedented growth.“I would say one of the most impactful things that has happened with us during COVID-19 is we control the experience,” says Friedman. “It appears to me that the consumer is trusting dealing with the brand directly rather than through a third-party.”To learn more about the other 10 brands’ strategies, you can read the full article&nbsp;<a href="https://www.qsrmagazine.com/content/11-restaurants-positioned-endure-covid-pandemic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-wing-zone-recognized-among-the-top-11-restaurants-positioned-to-endure-the-covid-pandemic-2713615" target="_blank" rel="nofollow">here</a>.

QSR Magazine: Wing Zone Recognized Among the Top 11 Restaurants Positioned to Endure the COVID Pandemic 

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CEO and founder of Wing Zone Matt Friedman is recognized for successfully navigating the global pandemic, a task that has been rather difficult for restaurateurs around the globe.

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How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

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QSR Magazine: Wing Zone Recognized Among the Top 11 Restaurants Positioned to Endure the COVID Pandemic

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