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As it kicks off its new acquisition strategy, <a href="https://ownaquiznos.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=quiznos-taco-del-mar-parent-names-qdoba-veteran-as-new-chief-brand-officer-2709208" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Quizno&rsquo;s</a> and <a href="https://tacodelmar.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=quiznos-taco-del-mar-parent-names-qdoba-veteran-as-new-chief-brand-officer-2709208" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Taco Del Mar</a> parent company REGO Restaurant Group has named restaurant industry veteran Mark Lohmann as its new chief brand officer, <a href="https://www.businesswire.com/news/home/20190214005137/en/Mark-Lohmann-Named-Chief-Brand-Officer-REGO?utm_source=1851franchise.com&utm_medium=article&utm_campaign=quiznos-taco-del-mar-parent-names-qdoba-veteran-as-new-chief-brand-officer-2709208" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to a recent release</a>. 

Lohmann, who previously served as VP of strategy and business development for Qdoba, will be charged with handling the marketing, integration and brand strategy for REGO&rsquo;s portfolio brands, among other duties. Immediately prior to joining REGO, Lohmann was CFO for Cool Planet, &ldquo;an entrepreneurial agriculture technology company,&rdquo; according to the release.

Lohmann is the most recent executive to join the REGO team; the company, backed by High Bluff Capital Partners <a href="https://1851franchise.com/former-inspire-brands-exec-tim-casey-steps-in-as-quizno-s-new-ceo-2708790" style="text-decoration-line:none" target="_blank">named Tim Casey as CEO earlier this year</a>. 

Regarding the addition of Lohmann to the executive team, Casey said, &ldquo;Mark brings tremendous experience leading transformational agendas for brands across the consumer and restaurant sectors. As we continue the reinvigoration of Quiznos and Taco Del Mar and <a href="https://1851franchise.com/new-quiznos-and-taco-del-mar-owner-focused-on-multi-brand-growth-2708918" style="text-decoration-line:none" target="_blank">look to build out our restaurant portfolio through additional acquisitions</a>, his background, expertise, and entrepreneurial mindset will be invaluable.&rdquo; 

Read the full release <a href="https://www.businesswire.com/news/home/20190214005137/en/Mark-Lohmann-Named-Chief-Brand-Officer-REGO?utm_source=1851franchise.com&utm_medium=article&utm_campaign=quiznos-taco-del-mar-parent-names-qdoba-veteran-as-new-chief-brand-officer-2709208" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

REGO Restaurant Group, Quizno's, Taco Del Mar, Qdoba, Mark Lohmann, Tim Casey

Quiznos, Taco Del Mar Parent Names Qdoba Veteran as New Chief Brand Officer

1851 Franchise

Recently-formed REGO Restaurant Group taps Mark Lohmann to handle marketing and brand strategy for the concepts in its portfolio.

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