Franchise News
Quiznos, Taco Del Mar Parent Names Qdoba Veteran as New Chief Brand Officer
Recently-formed REGO Restaurant Group taps Mark Lohmann to handle marketing and brand strategy for the concepts in its portfolio.
As it kicks off its new acquisition strategy, Quizno’s and Taco Del Mar parent company REGO Restaurant Group has named restaurant industry veteran Mark Lohmann as its new chief brand officer, according to a recent release.
Lohmann, who previously served as VP of strategy and business development for Qdoba, will be charged with handling the marketing, integration and brand strategy for REGO’s portfolio brands, among other duties. Immediately prior to joining REGO, Lohmann was CFO for Cool Planet, “an entrepreneurial agriculture technology company,” according to the release.
Lohmann is the most recent executive to join the REGO team; the company, backed by High Bluff Capital Partners named Tim Casey as CEO earlier this year.
Regarding the addition of Lohmann to the executive team, Casey said, “Mark brings tremendous experience leading transformational agendas for brands across the consumer and restaurant sectors. As we continue the reinvigoration of Quiznos and Taco Del Mar and look to build out our restaurant portfolio through additional acquisitions, his background, expertise, and entrepreneurial mindset will be invaluable.”
Read the full release here.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
