1851

Since&nbsp;<a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=raintrees-partnership-with-voodoo-brewery-leads-to-incredible-national-franchise-growth-2718632" target="_blank" rel="nofollow">Voodoo Brewery’s</a> founding in 2005, the brand has found a way into the hearts of&nbsp; communities across the nation by crafting the best beer, as well as fostering a no-hassle, laid-back environment to socialize and listen to live music. In 2021, the popularity for Voodoo and its small-town pub feel grew even stronger after a year of pandemic-related shutdowns. The partnership between industry-leading franchise sales and marketing company Raintree and Voodoo also began in 2021, and the leaders at both companies —&nbsp;<a href="https://www.linkedin.com/in/mike-edwards-748b109a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=raintrees-partnership-with-voodoo-brewery-leads-to-incredible-national-franchise-growth-2718632" target="_blank" rel="nofollow">Mike Edwards</a>, co-founder and president at Raintree,&nbsp;<a href="https://www.linkedin.com/in/brent-dowling-?utm_source=1851franchise.com&utm_medium=article&utm_campaign=raintrees-partnership-with-voodoo-brewery-leads-to-incredible-national-franchise-growth-2718632" target="_blank" rel="nofollow">Brent Dowling</a>, co-founder and CEO of Raintree and Matteo Rachocki, CEO of Voodoo Brewing, had one mission: growth while still maintaining the unique pub environment at each location. Now, well into 2022, the craft beer franchise has exceeded the companies’ goal of selling seven franchise locations.Looking into the plans for continued growth with the partnership with Voodoo, Raintree is prepared to position the brand as a leader in the $33 billion craft beer industry by offering franchise opportunities in cities nationwide. And amid the rapid growth, Raintree has also stayed true to Voodoo’s culture in its marketing materials and continues to encourage individuality among franchise owners to make their locations their own.&nbsp;“At the end of the day, craft beer is about community,” said Rachocki. “And we've always said that craft beer without community is just beer. What's different about our concept is that we already built a massive production brewery that can service an infinite number of independent locations. We have a brew pub that doesn't have the headache of a manufacturing arm attached to it and it makes it a lot more approachable.”Rachocki mentions that all of the brand’s locations — seven corporate-owned, with franchise units currently opening in&nbsp;CO, FL, KY, OH, PA, SC, TN, TX — become vital businesses in the community, and that’s what makes the franchise so unique as it continues to grow across the country.&nbsp;&nbsp;“We think of our stores as community projects,” said Rachocki. “We get involved immediately with the local groups, associations and chambers of commerce and get involved in local charities and nonprofits. And that's because these franchisees are from these communities — they have a vested interest in immersing the business in the community they live in. It’s often where they grew up, where they're settling down or where they're growing their families and they are looking for opportunities to drive business in their hometown.”&nbsp;Edwards furthers Rachocki’s sentiment of Voodoo as an integral community hub, stating that as the brand continues to grow — with each location a little different based on location and owner — that the appeal of the anti-corporate brand with its flexibility and supportive leadership team will grow at a galactic pace in the next few years as more people crave small social gatherings.&nbsp;"There is a tribal need to meet in the community and share meals and beer; it's a tradition that is thousands of years old," said Dowling.&nbsp;Rachocki stresses that in today’s post pandemic environment that so many people are looking for, regardless of their state, a place where they can do everything in one spot.&nbsp;“To have a place where your entire family can go, you can have a little bit of entertainment, a good time out, you can interact with your community, you can have excellent food and drink — that’s what people are leaning toward now,” said Rachocki.&nbsp;Also as a result of the pandemic, Rachocki notes that it has been a very interesting time for young professionals reconsidering their desk jobs and looking for an opportunity to be an entrepreneur with a company like Voodoo, where there is so much room for individuality.&nbsp;Dowling also mentions that the franchise model of Voodoo continues to be a very approachable concept due to the brand’s streamlined, vertical integration.&nbsp;“We have some of the best beers on the planet and there’s real validation behind the quality of the product,” said Dowling. “But even with this superior quality, franchisees don't have to brew it themselves; corporate delivers it and franchisees get to be the hero. That makes it a much simpler model.”&nbsp;&nbsp;As the brand continues to garner interest from both franchise brokers and individual candidates, Rachocki says the goal of the brand for 2022 with Raintree’s partnership is to build the infrastructure a year ahead of time on the development and support side, with the goal of doubling franchise count year after year.&nbsp;“It's been really nice to see Voodoo blossom and build the infrastructure accordingly, and we're going to continue to do that. We want to make sure that we're able to offer the same support to our 35th location that we did to the fifth.”&nbsp;

Raintree’s Partnership with Voodoo Brewery Leads To Incredible National Franchise Growth

1851 Franchise

The Denver-based franchise sales company acquired the franchising arm of Voodoo at the height of the pandemic in 2021 and has exceeded sales goals by over 300%, selling 20 franchises while maintaining a small-town pub feel at each location.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

raintrees-partnership-with-voodoo-brewery-leads-to-incredible-national-franchise-growth

Senior Care Authority

“You Are Family”: How Senior Care Authority Creates Deep, Lasting Connections

you-are-family-how-senior-care-authority-creates-deep-lasting-connections

Mosquito Hunters

Photo of Pest Hunters and Humbug Holiday Lighting teams

Mosquito Hunters Triples the Opportunity: 3-in-1 Franchise Model Fuels Growth

mosquito-hunters-three-in-one-franchise-model

Shuckin' Shack

Photo of Shuckin' Shack Oyster Bar beverages

Shuckin’ Shack Looks To Expand South Carolina Presence With Growth in Florence

shuckin-shack-franchise-florence-south-carolina

United Water Restoration Group

The Importance of Quick Response in the Water Restoration Business: How United Water Restoration Group Leads the Way

the-importance-of-quick-response-in-the-water-restoration-business-how-united-water-restoration-group-leads-the-way

Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

senior-care-authority-celebrates-major-wins-and-welcomes-four-new-franchisees-in-q1-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Jersey Mike's - Blackstone - Global Growth - 1851 Franchise

Jersey Mike’s Ramps Up Global Growth Following Blackstone Acquisition

jersey-mikes-blackstone-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

DonutNV Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-donutnv-franchise-costs-fees-profit-and-data

Church's Texas Chicken - Franchise Deep Dive - Growth Club - 1851 Franchise

Church’s Texas Chicken Franchise Costs, Fees, Profit and Data for 2025

churchs-franchise-deep-dive

Monty’s Handyman Services Franchise Costs, Fees, Profit and Data for 2025

montys-handyman-services-deep-dive

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

franchisee spotlight graphic with photo of Venetya Evans and Sylvan Learning logo

IT Leader Celebrates One Year of Sylvan Learning in Simi Valley: A Passion for Education and Technology Drives Her Mission to Help Students Succeed

it-leader-celebrates-one-year-of-sylvan-learning-in-simi-valley

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Amateur Bodybuilder and Business Partner Bring Passion for Fitness to World Gym Franchise in Fulton, New York

amateur-bodybuilder-and-business-partner-bring-passion-for-fitness-to-world-gym-franchise-in-fulton-new-york

Raintree’s Partnership with Voodoo Brewery Leads To Incredible National Franchise Growth

MORE STORIES LIKE THIS