Renew Crew Is Targeting Columbus, Ohio for Franchise Growth

Renew Crew began as Wood ReNew back in March of 1993, when founder Stan Krempges noticed that his fence installation customers needed a way to keep their decks, fences and other outdoor structures clean and protected. The concept soon caught on, and the brand began to award franchises less than 10 years later in 2001. In 2012, Krempges teamed up with Outdoor Living Brands, which acquired Wood ReNew and quickly diversified the business by adding services such as the cleaning and sealing of concrete, pavers, windows, gutters, siding and more, and rebranded to Renew Crew to align with the rollout of the newly added services. In January 2020, the franchise was acquired by parent company Premium Service Brands (PSB).

Today, Renew Crew has expanded to feature 29 units nationwide and continues to grow, with five units opened in 2019 and 10 slated to open in 2020. With a goal of growing same-store sales by 10% this year, the brand is targeting several strong markets for franchise expansion. Now, the brand has identified Columbus, Ohio as an ideal market for future franchise growth thanks to a variety of factors, including a healthy mix of residential and commercial areas, the right environment and an abundance of white space.

“We have pinpointed Columbus as an attractive market for growth based on its similar demographics to other markets we have succeeded in,” said Will Faulkner, brand lead. “The area features a robust real estate market, with a strong number of both residential, suburban buildings and commercial areas. Renew Crew positions franchisees as a residential and commercial customer's go-to provider for all things related to cleaning and protecting through proprietary, eco-friendly cleaners, sealers and protective finishes. In addition, Renew Crew franchisees have access to multiple revenue streams, including pressure washing services for wood, pavement, concrete, siding, gutters and cedar.”

When it comes to the landscape of the real estate market, Columbus also features a large number of owner-occupied housing units and dual-income households, according to the U.S. Census Bureau. These homeowners are much more likely to utilize Renew Crew’s proprietary cleaning and protecting products, which are eco-friendly, long-lasting and safe for children, pets and landscapes.

“All over the country, the $885 million outdoor living industry has shown significant growth as more and more homeowners want to expand their living space by taking it outside,” said Faulkner. “As this number continues to increase, Renew Crew provides franchisees with a lucrative opportunity to take advantage of the demand through a turn-key business model with low overhead costs, strong margins and easy operations with proper management of labor and materials.”

According to Faulkner, weather is another reason that Columbus, Ohio is primed to be a lucrative territory for the brand. “Renew Crew is a market leader in outdoor surface restoration,” he said. “Our franchisees are experienced in servicing outdoor spaces—both commercial and residential—that suffer through the kind of harsh winters Columbus sees. Properties exposed to extreme weather conditions are in need of continued cleaning, sealing and protection, which positions franchisees for recurring revenue. Renew Crew’s three-step process: pre-soak foam, power clean and protective finish, will help keep customers satisfied and their properties protected.”

Renew Crew franchisees come from all walks of life and career backgrounds, and many share a dream of starting their own business. “Regardless of the area, the ideal Renew Crew franchisee demonstrates the ability to follow a proven system and take ownership of duties and responsibilities while utilizing our exceptional support infrastructure,” said Faulkner. “Renew Crew has the network in place to provide franchisees with the best support in the industry.”

Currently, Renew Crew does not feature any franchise owners in the market of Columbus or in the state of Ohio, meaning prospective franchisees are presented with an abundance of white space. In a 25-mile radius of Columbus, Renew Crew has five new territories available and in a 50-mile radius there are seven new territories available.

“We are looking to partner with qualified franchise owners in Columbus, Ohio in order to continue providing eco-friendly and long-lasting solutions for all of our customer’s outdoor needs,” Faulkner said. “In Columbus and beyond, Renew Crew offers entrepreneurs the opportunity to join North America’s leading outdoor surface cleaning company, with more than 20 years of experience and more than 6 million square feet cleaned, sealed and protected.”

The average Renew Crew investment ranges from $100,000 to $150,000, with a franchise fee of $60,000. For more information, visit: https://www.renewcrewfranchise.com