Report: Impossible Whopper Boosts Burger King Traffic by 18% in Test Markets
Report: Impossible Whopper Boosts Burger King Traffic by 18% in Test Markets

Since beginning the test of the plant-based protein at its St. Louis-area locations in April, Burger King has announced plans to unveil the Impossible Whopper nationwide.

Burger King shook up the quick-service sector of the restaurant industry back in April when it began testing a plant-based protein option at select restaurants in and around St. Louis.

The partnership with Impossible Foods that resulted in the Impossible Whopper made Burger King the first coast-to-coast QSR to serve the award-winning meat substitute, a forward-thinking move that is already paying off. According to a new report cited in a recent CNBC article, locations in the test market outperformed Burger King’s national foot traffic average by 18.5% in April.

The growing market for plant-based protein options is making an immediate impact with consumers, as these short-term numbers indicate. Beyond the St. Louis stores, foot traffic across Burger King’s domestic locations fell by 1.75%, the report discussed in the article noted. It’s clear, then, why Burger King decided to take the Impossible Whopper national after just one month of tests.

Read the full story here.

Image Source: Burger King

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