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Burger King shook up the quick-service sector of the restaurant industry back in April <a href="https://1851franchise.com/burger-king-teams-up-with-impossible-foods-for-plant-based-whopper-test-2709586" style="text-decoration-line:none" target="_blank">when it began testing a plant-based protein option</a> at select restaurants in and around St. Louis. 

The partnership with Impossible Foods that resulted in the Impossible Whopper made Burger King the first coast-to-coast QSR to serve the award-winning meat substitute, a forward-thinking move that is already paying off. <a href="https://www.cnbc.com/2019/05/28/impossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=report-impossible-whopper-boosts-burger-king-traffic-by-18-in-test-markets-2710077" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to a new report cited in a recent CNBC article</a>, locations in the test market outperformed Burger King&rsquo;s national foot traffic average by 18.5% in April.

The growing market for plant-based protein options is making an immediate impact with consumers, as these short-term numbers indicate. Beyond the St. Louis stores, foot traffic across Burger King&rsquo;s domestic locations fell by 1.75%, the report discussed in the article noted. It&rsquo;s clear, then, why <a href="https://1851franchise.com/burger-king-is-taking-the-impossible-whopper-national-2709807" style="text-decoration-line:none" target="_blank">Burger King decided to take the Impossible Whopper national</a> after just one month of tests. 

Read the full story <a href="https://www.cnbc.com/2019/05/28/impossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=report-impossible-whopper-boosts-burger-king-traffic-by-18-in-test-markets-2710077" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>. 

Image Source: Burger King

Report: Impossible Whopper Boosts Burger King Traffic by 18% in Test Markets

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Since beginning the test of the plant-based protein at its St. Louis-area locations in April, Burger King has announced plans to unveil the Impossible Whopper nationwide.

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Report: Impossible Whopper Boosts Burger King Traffic by 18% in Test Markets

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