Report: McDonald’s is Releasing its Own Version of Dunkin’s Donut Fries

Anything is fair game in the increasingly competitive fast-food breakfast wars. Or, McDonald’s thinks so, at least.

McDonald’s is adding Donut Sticks to its breakfast offering in February, according to internal documents obtained by Business Insider. The menu item very closely resembles the Donut Fries that Dunkin’ rolled out after a successful test last summer, an LTO was a serious hit for the brand.

The deep-fried sticks of dough coated in cinnamon sugar are the second national breakfast item McDonald’s has launched in the last year after going more than a decade without adding a new breakfast menu item.

In a statement to CNBC, Dunkin’ spokesperson Michelle King said, "We're not surprised to see competitors imitate our success with Donut Fries given their popularity with customers."

Game on.

Read the full Business Insider report here.

Image courtesy of Dunkin’.