Franchise News
Report: McDonald’s is Releasing its Own Version of Dunkin’s Donut Fries
Internal documents shared with Business Insider reveal the burger chain is debuting Donut Sticks in February.
Anything is fair game in the increasingly competitive fast-food breakfast wars. Or, McDonald’s thinks so, at least.
McDonald’s is adding Donut Sticks to its breakfast offering in February, according to internal documents obtained by Business Insider. The menu item very closely resembles the Donut Fries that Dunkin’ rolled out after a successful test last summer, an LTO was a serious hit for the brand.
The deep-fried sticks of dough coated in cinnamon sugar are the second national breakfast item McDonald’s has launched in the last year after going more than a decade without adding a new breakfast menu item.
In a statement to CNBC, Dunkin’ spokesperson Michelle King said, "We're not surprised to see competitors imitate our success with Donut Fries given their popularity with customers."
Game on.
Read the full Business Insider report here.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
